Meet Pearl Certification.
Pearl is a marketing strategy to differentiate
you AND your listings.
- Pearl helps you market homes to identify and showcase the high performing features buyers will pay more for
- When marketed properly, Pearl Certified homes sell on average for 5% more
- NAR supports Pearl through its REach Technology Accelerator
- Pearl’s partners include Energy Star, the Appraisal Institute, and U.S. Department of Energy
Outshine the competition in both personal and property marketing.
“Home Performance” Has Come of Age
Studies from across the U.S. show certified high-performing, energy efficient homes sell for more and sell faster. MLS providers have added new data fields to display these energy efficient features and independent home certifications.
Pearl’s 3rd party certification highlights the home’s high-performing features to enhance buyer confidence and help ensure a favorable appraisal.
An independent appraiser study showed Pearl Certified homes sold for 5% more when marketed properly.
“I had a deal on a listing and it didn’t appraise high enough. The deal died. Then my agency joined the Pearl Agent Advantage Network and I got the property assessed by an Advantage Contractor. It was certified Pearl Silver! I had it appraised a second time with its new assessment and certification and it appraised for $15,000 more.” – Linda Cambi, CBR ® Licensed Agent – Century 21 American Homes, Nassau County
The Pearl Agent Advantage
Get true market differentiation through an exclusive opportunity to leverage Pearl to win more listings
Pearls of Wisdom from the Experts
Pearl’s CEO, Cynthia Adams recently interviewed Sandra Adomatis, SRA, LEED Green Associate, GREEN a nationally known appraiser, speaker, trainer, and author of Residential Green Valuation Tools. They discuss the importance of why Pearl provides the Appraisal Institute’s “Residential Green Appraisal Addendum” on every Pearl certified home to help homes appraise correctly the first time.
Get started now as a Pearl Partner agent – it’s easy!
Benefits of becoming an Agent Advantage Partner
|Which Pearl program is right for you?||Without Agent Advantage||With Agent Advantage|
|Benefits of becoming a Pearl Agent Advantage Partner||Certification costs $425||Certification cost $369|
|Pearl Certification Report with Appraisal Addendum||Pearl Certification Report with Appraisal Addendum|
|Marketing Packet (Digital & Print)||Marketing Packet (Digital & Print)|
|Access to Pearl Marketing Resources|
|Access to Pearl webinars and podcasts|
|Payment due at closing or 6 months (whichever comes first)|
|Customized, co-branded marketing|
|Requirements||Register for the program|
|Attend live or webinar training|
|$49 annual fee|
Two Ways to Register:
Either download Pearl’s “Certify My Home” App to your phone or mobile device (it’s free and with it, you can prequalify a listing for certification).
Or, register here for the Pearl Partner program.
Whichever way you register, expect a Pearl representative to contact you within two business days.