Gain the Advantage. Grow your Business

  • Strategic Planning – a plan to capitalize on the 25% of homes that are undervalued
  • Increased Sales – a nationally recognized certification that helps homes sell for 5% more when marketed correctly
  • Marketing Tools – an innovative way to showcase the features of homes for which buyers are willing to pay more 
  • Differentiation – a market differentiator for your brokerage and agents by showcasing first in class knowledge
  • Appraisal Advantage – help appraisers properly account for home features that go unnoticed

Pearl verifies energy efficient and solar panel features to provide a high-performing home certification.

The Power of Pearl Builds Buyer Confidence

Studies from across the U.S. show certified high-performing, energy efficient homes sell for more and sell faster. MLS providers have added new data fields to display these energy efficient features and independent home certifications.

Pearl’s 3rd party certification highlights the home’s high-performing features to enhance buyer confidence and help ensure a favorable appraisal.

An independent appraiser study showed Pearl Certified homes sold for 5% more when marketed properly.

The Pearl Broker Advantage

Give your agents discounted Pearl Certifications, outstanding training and development, tailored marketing materials, and lead generation though the Pearl Network.

Pearls of Wisdom from the Experts

Pearl’s CEO, Cynthia Adams recently interviewed Sandra Adomatis, SRA, LEED Green Associate, GREEN a nationally known appraiser, speaker, trainer, and author of Residential Green Valuation Tools. They discuss the importance of why Pearl provides the Appraisal Institute’s “Residential Green Appraisal Addendum” on every Pearl certified home to help homes appraise correctly the first time.

Get started now as a Pearl Broker.

Equip your agents to sell faster and sell for more!

  Without Broker Advantage With Broker Advantage
Benefits of becoming a Pearl Advantage Partner Certification costs $425 Certification costs $369
  Pearl Certification Report with Appraisal Addendum Pearl Certification Report with Appraisal Addendum
  Marketing Packet (Digital & Print) Marketing Packet (Digital & Print)
  PLUS
  Access to Pearl Marketing Resources
  Access to Pearl webinars and podcasts
  Payment due at closing or 6 months (whichever comes first)
  Access to Pearl Advantage Referral Network
  Customized, co-branded marketing
Requirements   Enroll Brokerage
  Agents attend live or webinar training

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Pearl’s partners are the most respected names in energy efficiency and real estate.