Pearl Featured Contractor
From a 40-Foot Ladder to an Inc. 500 “Fastest-Growing Firm”
“I was intrigued by Pearl certification. It was definitely something we wanted to add to our product mix,” says Sigora Solar CEO Logan Landry. “This is a very big deal for us.”
Sigora Solar was started in 2011 by one man with a 40-foot ladder, a used car, repurposed student loans, and “pure enthusiasm.” Since then, Charlottesville, VA-based Sigora has joined Inc.’s list of the 500 fastest-growing U.S. companies through a unique, comprehensive approach to helping its customers meet all their energy needs.
“We don’t just sell solar,” says Sigora’s CEO, Logan Landry. “We create a roadmap for the future for customers.”
Sigora begins with a comprehensive home audit, which it uses to suggest ways their customers can make their homes more efficient. After efficiency improvements, the home needs less power – making it easier for the solar panels that Sigora installs to meet most or all of the home’s energy needs.
Sigora offers its customers a solar production guarantee – a commitment to ensure that the panels will be generating power decades into the future – and a guarantee that the homeowner will save energy. Sigora also offers financing so that homeowners can purchase solar panels with no money down.
Pearl Gives Sigora’s Customers Peace of Mind
Sigora Solar knows that people are interested in improving their home’s performance. “It doesn’t matter who you are, everyone has some interest in solar,” says Jon Proffitt, Director of Business Development and Commercial Sales at Sigora Solar.
But potential customers also have questions. “One of the most common objections is that solar is expensive and unattainable. The next and most common objection is, “I don’t plan to be in my house forever,” said Logan Landry, CEO of Sigora Solar. “Before Pearl certification, this was a difficult question to answer.”
“Pearl certification gives us the confidence to make the statement with a little more assurance that the homeowner will have an easier time selling their house, that they will likely sell the house more rapidly, and be on the market for less days,” Logan said.
“This is a very big deal for us.”