It’s not just about selling homes anymore – it’s about improving our world.

One home, One community, One city at a time!

Join us in participating in a major initiative that brings powerful partners together to demonstrate the value of high-performing homes. Pearl Certification, HomeSmart, the City of Phoenix, Arizona Public Service, and the Appraisal Institute are sponsoring a study in the Phoenix area to determine how certified energy efficient and renewable energy features affect home value.

The certification is free and only available to HomeSmart Agents!

Your listing is eligible for a free certification if it resides in one of these zip codes: 85022, 85023, 85024, 85027, 85028, 85032, 85050, 85054, 85083, 85085. Phoenix homes that reside outside of these zip codes are still eligible to be part of the study and will have a reduced cost of $269 per certification.

If you have a listing in a qualified Phoenix area, you can Pearl Certify that listing for free. Start defining your real estate legacy for generations to come by downloading Pearl’s Certify My Homeapp and following the steps. Get your listings Pearl Certified for free!

Build your Legacy – Differentiate your Skillset

When you certify your listing with Pearl, you are eligible to participate, reference, and share your involvement through local press, social media, and citywide publicity as news stories and press releases circulate!

New to Pearl Certification and want to learn more? Listen to Todd Sumney, HomeSmart’s Chief Industry Officer and Joseph Gentile, Pearl’s VP of Sales Strategy, discuss the advantages of being a Pearl Partner Agent in Arizona.

Two Ways to Register:

If you have a listing in a qualified Phoenix area, you can Pearl Certify that listing for free. Start defining your real estate legacy for generations to come by downloading Pearl’s Certify My Homeapp and following the steps. Get your listings Pearl Certified for free!

Or, register here for the Pearl Partner program.

Whichever way you register, expect a Pearl representative to contact you within two business days.

Pearl is a marketing strategy to differentiate you AND your listings.

  • Pearl helps you market homes to identify and showcase the high performing features buyers will pay more for
  • When marketed properly, Pearl Certified homes sell on average for 5% more
  • NAR supports Pearl through its REach Technology Accelerator
  • Participate in an appraisal study and build a reputation of community leadership
  • Pearl’s partners include Energy Star, the Appraisal Institute, and U.S. Dept of Energy

With Pearl HomeSmart agents will outshine the competition in both personal and property marketing.

HomeSmart Agent Advantage

Get true market differentiation through an exclusive opportunity to leverage Pearl to win more listings

Get started now as a Pearl Partner agent – it’s easy!

And for HomeSmart agents, it’s free!

Which Pearl program is right for you? Pearl Partner Pearl Premier
Benefits Pearl Partner

  • Certification cost $369
  • Access to Pearl Marketing Resource Center
  • Free access to Pearl webinars and podcasts

Pearl Premier

  • Certification cost $369
  • Access to Pearl Marketing Resource Center
  • Free access to Pearl webinars and podcasts

PLUS

  • Option to pay for certification at closing
  • Access to the Pearl Advantage Referral Network
  • Access to live strategist
  • Custom, co-branded marketing materials
Requirements Pearl Partner

  • Register for the program
Pearl Premier

  • Register for the program
  • Participate in a 40 min webinar training
  • Prequalify your listings (there is no cost to prequalify)

Want the added benefits associated with being a Pearl Premier agent?

Market differentiate your level of professionalism and knowledge by signing up for our online webinar.

“Home Performance” Has Come of Age

Studies from across the U.S. show certified high-performing, energy efficient homes sell for more and sell faster. MLS providers have added new data fields to display these energy efficient features and independent home certifications.

Pearl’s 3rd party certification highlights the home’s high-performing features to enhance buyer confidence and help ensure a favorable appraisal.

An independent appraiser study showed Pearl Certified homes sold for 5% more when marketed properly.

“Pearl Certification can be especially helpful making sure that more efficient heating and cooling systems, more robust insulation, and other improvements such as rooftop solar systems will, over time, yield higher sale prices.” – Sandra Adomatis, nationally recognized appraiser trainer and speaker, and author of Residential Green Valuation Tools for the Appraisal Institute

Pearl partners with the most respected names in energy efficiency and real estate.

Pearl is proud to work in partnership with National Association of Realtors, Building Performance Institute, US Department of Energy, Appraisal Institute, Energy Star

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