FOR IMMEDIATE RELEASE

Charlottesville, Virginia and Boston, Massachusetts – April 2, 2019 – Pearl Certification and LAER Realty Partners are proud to announce that LAER has been accepted into Pearl’s prestigious Broker Advantage Program. LAER is the first broker in New England to receive this distinction.

“LAER real estate agents are the lions of the industry and are skilled at helping their clients maximize equity at the time of sale. We believe Pearl Certification will be an outstanding tool to add to our agent’s toolkit,” stated Stacey Alcorn, founder and CEO at LAER Realty Partners. “Being accepted into the Pearl Advantage Program will allow our agents to engage our past, present and future clients on the benefits of an energy efficient home. This partnership brings together two strong real estate brands with benefits that extend to our agents, all of their clients, and the communities that we serve.”

LAER Realty Partners has grown to be one of the largest real estate firms in New England with 30 state of the art offices throughout Massachusetts and New Hampshire. Their expansive network of 450+ agents provides tremendous access and opportunity for buyers and sellers.

“Only a small number of elite brokers with an exceptional level of professionalism and quality customer service are accepted into our Broker Advantage program,” said Pearl CEO Cynthia Adams. “LAER is a perfect fit for Pearl – they are the industry leaders in the New England market, and we are delighted to work with them.”

As a Broker Advantage Program member, LAER agents receive training on identifying, valuing, and marketing high-performing homes. These are homes with energy efficient and renewable energy features that make the home more affordable, comfortable, and healthier to live in. As Pearl Partners, LAER agents can also offer a discounted certification to sellers and payment for the certification at the time of closing.

Pearl’s certification includes a detailed report of the home’s high-performing features, an Appraisal Addendum, and a full-color print and online marketing package. When marketed properly, Pearl certified homes sell for a 5% premium, according to an independent study authored by appraisers.

“Buyers want energy efficient, healthy homes, and survey after survey shows they’ll pay more for them – but only if they have reliable, investment-grade information about the home’s features,” said Pearl President and COO Robin LeBaron. “Pearl’s partnerships with select brokerages ensures that qualified agents have the training and tools to showcase these homes.”

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Pearl Certification is a national firm that provides third-party certification of high-performing homes: homes with “performance assets” that make them healthy, safe, comfortable, and energy efficient. Pearl Home Certification, which has raised more than $4.5 million from private and institutional investors, was accepted into the prestigious National Association of Realtors REach Accelerator program in 2017. For more information, visit https://pearlcertification.com.

LAER Realty Partners is the fastest growing real estate brokerage firm in New England for good reason: their agents are passionate about helping clients achieve their goals. In 2018 LAER agents participated in $985 million in real estate sales and over 3000 transactions. For more information on LAER Realty Partners, visit https://www.laerrealty.com/.