With Michael Guthrie and Pamela Brookstein of Elevate Energy: “Research from across the country tells us energy efficient homes that are marketed correctly sell faster and for more money… This is where third party verifications are so important, like Pearl! They can help ensure that high performing homes are properly valued by laying out in an objective way, what the upgrades are and what those upgrades mean. Appraisers really need this objective information in order to come up with an opinion of value. If they’re not documented somewhere  that these upgrades exist, it’s almost like the never did… APS’s Green Energy Efficiency Addendum is important, and I actually believe Pearl completes that as well (WE DO!!), but its key having that objective information!” (20:07)