COVID-19 has had profound and lasting impacts on the contracting industry. Some businesses are only just now reopening their doors after mandatory shutdowns. Others managed to find ways to thrive and build loyalty with their customers and employees. Williams Comfort Air is a successful HVAC and plumbing company that spans Indianapolis, Cincinnati, and Louisville — and they’ve been leading the charge with their approach to marketing and customer service during the COVID-19 crisis. In this webinar, Williams’ Marketing Director Matt Tyner and Sales Director Greg Wells talk about their unique marketing approach and the profound impact it is having on their sales teams and the entire business.

Highlights from the conversation include:

  • How Williams shifted their service, marketing and sales approaches in response to the pandemic
  • How they’ve used their time and resources to provide a much-needed service to their community
  • The importance of being genuine and empathetic when communicating with customers and employees in a crisis
  • How Williams has managed to not only keep, but increase their competitive edge despite these challenging times
  • And much more!

Related: Building a Positive Brand Reputation in the Age of COVID-19 — 6 Strategies for Success

This special event was hosted live on May 19, 2020 – but you can still view the entire webinar below! You can also find additional resources in Pearl’s COVID-19 Resource Center

More webinars are coming soon – be sure to sign up for our email list below to stay informed on upcoming webinars and other helpful content!

About Williams Comfort Air

Williams Comfort Air is the most client-focused HVAC and plumbing company in the Indianapolis area. Our team has been earning trust in heating and cooling service, installation, and maintenance plus plumbing, drain, and sewer service, installation, and maintenance since 1966. We believe that the most important choice you have is WHO installs or repairs your air conditioner, furnace, plumbing, drains, and sewer. As a locally owned and operated company, Williams Comfort Air works to provide the best client experience possible. Learn More


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