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Understanding the climate impact, risks and the associated regulations is central to value creation, strategic differentiation, and sustainable growth of NAR members' businesses, local communities, and the real estate industry as a whole. This session will provide real-industry examples about how to make the business case for integrating ESG practices into the brokerage/business/association. Real estate practitioners need to improve their baseline of knowledge on climate to understand the potential physical risks on assets (including residential and commercial property and public land), as well as the impact on revenue & operating costs. With a focus on the new inclusion of Climate & Sustainability and ESG+R Decision Making in NAR's Strategic Plan, this session will leave you with tools to create your own roadmap on sustainability business integration, as well as tools to help you better understand the impact of sustainability in real estate.


Craig Foley

Craig Foley, AHWD, e-PRO, GREEN, LEED Green Associate

Chief Sustainability Officer
LAER Realty Partners
Melrose, MA

Craig Foley is a leading national voice on sustainability in the real estate industry. Craig’s combination of real estate and energy management skills give him a unique perspective about sustainable energy solutions and subject matter expertise on greening the MLS, high-performance home valuation and marketing, and the impact of climate change on the real estate industry. He is a LEED Green Associate and the chief sustainability officer for LAER Realty Partners. As a real estate broker, he has sold several high-performance projects in and around Greater Boston. He is also the team co-founder of REthink39 Group at LAER Realty Partners. REthink39 is devoted to lowering the 39% of U.S. energy consumption attributed to the built environment and believes they can be part of a solution with every transaction closed. In 2023 Craig was named by RISMedia as a 2023 Newsmaker in the Trailblazers “Agents of Change” category.

Cynthia Adams Circle 2023

Cynthia Adams, GREEN

CEO and Co-founder
Pearl Certification
Durango, CO

Cynthia is CEO and Co-Founder of Pearl Certification, a vertical SaaS firm that provides investment grade data on a home’s performance features to increase its value in the refinance or real estate transaction. Cynthia is also the co-founder of the Virginia Energy Efficiency Council and a twenty-year veteran in energy efficiency and green construction. With a presence currently in thirty states, Pearl is the national standard for high-performing homes and their data. Pearl’s customers include builders, contractors, real estate agents, and homeowners. Cynthia serves on NAR’s Sustainability Advisory Group. Cynthia has been a gubernatorial appointee to the Virginia Energy Council and Executive Committee on Energy Efficiency. She has been certified as a USGBC LEED Accredited Professional and NAR Green Designee.


Pearl Certification is transforming the housing market. We’re making a visible difference nationwide for homeowners and the businesses that serve them.