Together we are making our global community a better place.

Lindsay develops and implements communications strategies supporting Pearl's national contractor trade partnerships. She plans and forecasts partner impact, and determines which conferences, trade shows, and events will best support sales in alignment with Pearl's mission and brand. Earlier in her tenure at Pearl, Lindsay was the Communications Director overseeing the public relations, media, messaging, and communications for all divisions.

Previously, Lindsay was the Director of Marketing and Communications for the Building Performance Association, an energy-efficiency nonprofit focused on advocacy and education in the weatherization and home performance industry. Prior to her work at BPA, Lindsay was an independent consultant and built a wide variety of clientele ranging everywhere, and in between, builders, banks and bars.

Lindsay graduated summa cum laude from Georgetown University with a master’s degree in Public Relations and Corporate Communications, complemented by an undergraduate degree in Human Resources Management. In addition to her love of travel, food, and friends, Lindsay is a mom, a step-mom, and a fur-baby mom. She is passionate about helping other mothers find “their village" and is a co-founder and admin of the largest moms group in western Pennsylvania.

“Growing up the daughter of an ENERGY STAR® builder-father and a REALTOR-mother, I’ve seen first hand the missional design, build, and sale of an energy-efficient home. I’ve witnessed contracts gained and lost because of that commitment. I believe Pearl is changing the way America buys and sells homes by way of making those high-performing features visible and valued at the time of sale. I’m excited to be part of a team committed to bending the ear of American homeowners and transforming the market toward healthy and sustainable living.”

Justin is a Senior Software Engineer tasked with bringing Pearl Certification's Green Door application to mobile.

Previously, Justin was the Chief Operating Officer at SyncGrades, an ed-tech company based in Pennsylvania that builds classroom management software for New York City schools. At SyncGrades, he was responsible for the daily operations of the company, along with development of mobile applications and web tools.

Prior to working at SyncGrades, Justin was the Director of Software Engineering at Scitent, an e-learning company based in Charlottesville, VA, that provides learning solutions primarily to medical boards. At Scitent, Justin rebuilt the engineering team, brought engineering rigor to the company, reduced and streamlined the maintenance burden, and led the development of several new systems. Justin has a wealth of knowledge and experience writing software and managing engineering teams.

Justin is British but has lived in the United States, off and on, for 39 years. He is married with two daughters, a cat named Greg, and a dog named Violet. Justin spends his time, among many other things, hiking and mountain biking.

"More than ever before, we need to turn our attention to sustainability, efficiency, and support of our planet and ecosystem, and joining Pearl is one of the ways in which I can contribute to this effort. Building mobile capabilities for Pearl that make home systems management more accessible and easier to use will promote understanding of these needs; I am happy to be a part of this important effort."

As Residential Energy Efficiency Program Specialist, Corey works closely with Pearl’s divisions to help them establish certification processes, define standard operating procedures, and train employees and contractors on best practices.

Corey comes to Pearl with a wide variety of experience in the energy industry. Prior to Pearl, Corey worked for CLEAResult facilitating a large utility-based industrial demand response program. He also has over half a decade of experience as a BPI certified energy auditor.

In his free time, you can find Corey hiking and camping in the mountains of Western Montana with his wife and their two dogs or in the gym practicing Brazilian Jiu Jitsu.

"As someone who has spent his entire career working for organizations focused solely on the cost-saving aspects of energy efficiency, it is so refreshing to be part of a company with a more holistic approach to high-performance homes. I’m proud to share in Pearl’s vision of capturing the true value in comfortable, healthy, and efficient homes."

As Pearl Certification’s Director of Programs for the Public Private Partnerships Division, Ben builds statewide programs to transform the market for high-performing homes and works closely with state and local stakeholders, Pearl national partners, and other entities.

Before joining Pearl, Ben worked at EnergyHub on both the Sales and Client Success teams. There, he helped electric and gas utilities launch and scale distributed energy resource demand response programs leveraging EnergyHub’s DERMS platform. Prior to EnergyHub, Ben served as the executive director of the Global BrightLight Foundation, an international NGO with a mission to provide solar energy to remote communities without access to electricity. Ben began his career at ICF International supporting the EPA ENERGY STAR residential programs.

Ben lives in Colorado with his wife and enjoys spending time outdoors and pursuing his passion for photography and travel.

"I’ve dedicated my career to protecting the environment. Pearl’s approach to transforming the market for high-performing homes is creating a more sustainable future. I’m grateful that I get to work on such an important mission alongside an amazing group of people."

Kat joins the Pearl Certification team to lead branding, marketing strategy, and lead generation for Pearl’s public sector customers. She brings over 14 years of experience in both public and private sectors and has led the largest enterprise-wide rebranding campaign in the last 50 years for a $6B state agency. Her speciality is in digital marketing and lead generation with a focus on data-based campaign optimization. Prior to her state service, she was a special education teacher for 10 years.

Kat graduated from the University of Maryland Baltimore County with a bachelor’s in Education and is currently pursuing a master's in the Psychology of Leadership at Penn State. She holds various professional certifications from Syracuse University and Georgetown University in advanced digital marketing strategies and facilitation.

In addition to enjoying the outdoors, Kat loves to read and to welcome new neighbors with fresh apple pies and outdoor movie nights. Fun fact, she is also a professionally trained opera singer and wedding photographer.

"Marketing is all about getting the right message in front of the right person at the right time. Pearl’s message will transform communities across the country for years to come, and I am thrilled to join the mission."

Trained as a magazine journalist, Deanna was drawn to the analysis, strategy, and creative problem-solving of marketing in the early days of digital content's rise to power. A veteran of the marketing technology space, she's spent the past decade working with some of the top B2B and B2C brands in the world to develop their digital marketing programs, from audience intelligence through editorial production and optimization. She brings a passion for climate solutions, a love for data, and an "audience-first" approach to Pearl Certification's Homeowner Division, where she works to attract and engage users in Green Door, Pearl's award-winning home performance app.

"As a marketer, I'm a big believer in the impact of human behavior at scale. Pearl has found a way to deliver meaningful, measurable value — in health, comfort, and dollars and cents — to homeowners that can lead to massive positive benefits for the earth. How could I stay away?"

John joined Pearl in July of 2018 bringing with him numerous certifications in building science and over 25 years of hands-on construction experience. His work in the residential, commercial, and heavy industrial fields gives him a broad understanding of what it takes to be successful as a contractor. John is also a certified master trainer, healthy home evaluator, and sits on the board of Healthy Home Environment Association. He shares his knowledge base with the elite Pearl Advantage Contractor Network to ensure their success.

“I’ve always had a great passion for helping to develop the full potential of people and businesses. Being a part of the Pearl Certification team gives me the opportunity to help our customers, the contractors, achieve their goals and potential through delivering the highest-quality home performance services of comfort, health, and efficiency to their customers.”

Jennifer brings to Pearl her passion for people and the planet. She has extensive experience in business and people operations, data analysis, and project management. Jennifer has lived in Las Vegas, NV; Tampa, FL; Boston, MA; and Salem, NH. She has loved being a part of many different communities and serving them through supporting and partnering with local organizations that are mission-driven to provide access to fresh, healthy food for underserved populations.

When not serving Pearl or the community, Jennifer and her husband enjoy cheese, wine, all things Disney, and visiting America’s ballparks. (Go Red Sox!)

“I am so excited to help our contractor network maximize their partnership with Pearl and ultimately provide more visibility to homeowners helping them to see the value in the excellent work our contractor partners do each and every day to make their homes healthier.”

“Evolution in progress” is a motto Alexia embraces and promotes in every channel of her life. Whether building value and rapport with Pearl's amazing network of contractors as a Success Relationship Manager to supporting women as a Certified Doula as they embark on the journey of motherhood, Alexia recognizes there is always space to shift and evolve as it serves us and our work best.

She supports Pearl Contractors by offering solutions that serve their customers and that support their industry growth. Alexia has extensive experience in operations leadership, account management, and new business development with U.S. domestic and international organizations.

When she isn’t supporting Pearl endeavors and maternal health, she enjoys spending time with her two kids and husband riding bikes, skating, traveling, and DANCING!

“Success is measured not by what you’ve accomplished, but by what you’ve helped someone else accomplish. As part of this growing organization, I get to put this into action every day, and for that blessing, I am so grateful!”

Luke brings a unique background in technology, product, and operations that have all contributed to his impact-focused philosophy on digital product development. In his role as Technical Product Manager of Pearl’s Certification award-winning application, Green Door, Luke utilizes data, feedback, research, and business objectives to help shape Pearl’s product strategy and approach to product development.

Before joining Pearl, he served as product manager for the rapid growth, experiential entertainment startup, The Escape Game. During Luke’s time at The Escape Game, he established the company’s first digital products business unit, while helping the company leverage technology to scale their retail operation from five to 24 locations. When not driving digital change for The Escape Game, Luke owned and operated a digital products consultancy to help small-to-medium sized businesses leverage digital products as a vehicle for business impact.

Luke lives in Nashville, TN with his wife, daughter, and dog, and he enjoys songwriting, exploring the local food and beverage scene, and figuring out his family’s next travel adventure.

"As a product manager, I’ve always done my best to stay hyper-focused on business outcomes. To be able to do that while also making a positive impact on the environment and helping the world make smart investments in their homes is truly a dream come true for me."

Kelly’s decade of experience, including specialized roles in client service management and task management, has made her uniquely qualified to support Pearl’s Success Team as its Success Coordinator. Kelly is responsible for supporting the development and oversight of department processes and procedures within the Success Team, such as metrics tracking, inbox management, calendar management, internal meeting management, and client correspondence.

As a homeowner, Kelly is invested in the Pearl Certification process because it adds significant value to a home. She has a keen interest in making green-conscious decisions and supporting Pearl's quest of educating homeowners and providing access to achieving their energy-savings goals. Outside of work, Kelly is passionate about travel, cooking, working on her home with her fiancé, and spoiling their three dogs.

“Team organization can be established and maintained by utilizing a foundation of cohesive data storage systems as the basis for a network of information that is both functional and intuitive.”

Marlo joined Pearl Certification in April 2022. As Success Relationship Manager, Marlo focuses on CRM management as it relates to sales processes, measurement, and reporting. After teaching for 25 years, Marlo shifted career goals to focus on coaching teachers. She is excited to use her years of experience to help educate people on the benefits of the Pearl Certification process.

Marlo is currently building a new home, which has helped her to personally learn the value that the Pearl Certification process adds to a home. Her years of experience working with people across the country and from different backgrounds inspired her strong interest in helping educate people on how to save money on energy costs and improve the value of their home.

Outside of work, Marlo enjoys traveling, being outdoors, and spending time with her husband, Jeff, and Newfoundland, Stella.

“I enjoy empowering Pearl's elite contractors with the tools and resources to assist and educate homeowners about energy efficiency so that they can make improvements that will increase the value and comfort of their homes.”

Stephanie brings a unique background in operations and HR to Pearl’s People Services Team. Her diverse and unconventional journey, stemming from performing arts management and nonprofit work to start-up sales to legal operations and HR, has contributed to her philosophy that in all industries, what matters the most are the PEOPLE. The people you hire, the people you serve, the camaraderie, and the fostering of healthy relationships are the keys to success in any business. She is proud to hold true to this commitment as Pearl’s first dedicated Recruiter and is delighted to help permeate Pearl’s culture of integrity, stewardship, and excellence with her new colleagues.

Originally hailing from New York and Maryland, Stephanie received her BFA from the University of Miami, and other than a short, nine-month stint in Connecticut post-graduation, she never went back “up North." She and her husband Carlos enjoy taking their Shih-Poo pup to the beach despite his extreme reluctance to get his paws wet.

Stephanie used her “free time” during the Covid 2020 shutdown to complete a Certificate in Human Resource Management and looks forward to dedicating her time to building a strong team fostering environmentally healthy initiatives!

Nathan has over eight years of experience in the energy-efficiency industry in both Canada and the U.S., ranging from leading an insulation installation crew as a BPI Building Analyst and Envelope Professional to managing energy and water conservation campaigns in low-income, multi-family housing communities. After taking a few years away from the industry to work as a political campaign organizer and complete a B.A. in Economics at the University of North Carolina at Greensboro, he is excited to continue mission-driven, impactful work with Pearl.

In his free time, Nathan is a voracious reader and enjoys gardening and exploring the North Carolina mountains with his beloved springer spaniel, Mikey.

As the Senior Sustainability Analyst, Kerry researches and analyzes energy-efficient, sustainable, resilient, and well-being strategies to support Pearl’s Certification system. Before joining Pearl, she served as the Executive Director of the Efficient Windows Collaborative (EWC), a nonprofit organization to promote energy-efficient fenestration products by providing unbiased information and comparative online tools.

With a master's and bachelor's of Architecture from the College of Design and a Certificate in Data Analytics and Visualization from the College of Continuing Education and Professional Studies at the University of Minnesota, Kerry has over 20 years of experience researching and promoting energy-efficiency, sustainability, and the health/well-being of occupants in the built environment. She is also a LEED AP BD+C, a WELL AP, Fitwel Ambassador, and a Certified Aging in Place Specialist (CAPS).

Outside of work, Kerry enjoys spending time with her family, enjoying the outdoors, participating in various sporting activities, and working on her many crochet projects. She is also passionate about giving back to the local community. She is a Water Quality Monitor for the lake by her home and is a weekly Meals on Wheels driver.

“I am passionate about sustainable and healthy environments. Pearl Certification emphasizes and promotes sustainable design by addressing energy efficiency, resiliency, water conservation, healthy indoor environments, and reduced impact on the natural environment.”

As Homeowners Operations Manager, Claudia endeavors to optimize the experience of homeowners who reach out to Pearl Certification. With a diverse background in hospitality and event planning, Claudia has always been passionate about the environment and also brings her love of organized planning to the team.

When she is not working, you will often find Claudia swimming, biking, or running around Longmont, Colorado to balance her love of baking and enjoying her many creations in the kitchen, which sometimes her dog, George, also benefits from.

"As a new home owner, I am glad to know more about how to make my home healthier for me and also more efficient. With Pearl Certification, homeowners have the tools to make their home high-performing, and I'm excited to be a part of their improved environmental and health journey!"

April brings her diverse background in real estate, marketing, and entertainment to the job of Executive Assistant to CEO Cynthia Adams. A true people person and collaborator, April helps to keep the wheels on the Pearl bus (a clean emissions bus of course) at all times.

Born and raised in New York, April began her career braving the wilds of the Los Angeles entertainment industry as an assistant to the top talent agents in the business. The show Entourage pretty much sums up the experience. After meeting her husband Josh and having their daughter Lola, the family moved to Atlanta, where April took her skills to the real estate industry. But the mountains were calling and the family now calls Boulder, Colorado home. In her spare time April likes to hike, yell at sporting events, explore the Boulder food scene and then hike again to work off said food.

"Pearl's core values exactly echo mine - to be stewards of the earth. How people live is as important as where people live. Helping homeowners make their homes not only more valuable, but healthier and more sustainable is, to me, THE value proposition in real estate."

As Marketing Manager for Pearl’s Real Estate Division, Caprice works to develop and execute marketing campaigns across various channels, building connections with Pearl stakeholders. Before joining Pearl, Caprice served as the Marketing Manager for an architectural lighting design firm, where she received an in-depth look into the process of designing and building residential spaces.

Caprice is based in Queens, New York, where she was born and raised (and unfortunately, became a Mets fan). She believes firmly that clear communication is an important tool in solving any problem and carries this belief in her work to deliver Pearl’s message through marketing.

Caprice has a B.A. in Marketing and Public Relations from CUNY City College of New York. In her free time, she enjoys photographing pretty buildings and "playing" tennis.

“Pearl draws a clear line from home value to home efficiency and comfort. I’m excited to help real estate agents maximize Pearl’s value as they do the same for homeowners.”

Abby is passionate about motivating people to make more sustainable decisions. She was first introduced to the world of home performance while participating in the U.S. Department of Energy’s 2013 Solar Decathlon competition.

After college, Abby went on to research environmental decision-making, and then to manage programs and customer engagement for an energy tech company. Most recently, she consulted and ran online education for a behavioral science company. When she's not working, Abby enjoys hiking, snowboarding, baking, ultimate frisbee, and disc golf. She has lived in the Bay Area in California for seven years but has her roots in New England.

"Pearl brings visibility to the value of having a sustainable, comfortable, healthy home. I'm excited to help Pearl's contractors set themselves apart from their competition and maximize Pearl's value."

As a Sales Executive in the Contractor Division, Pete qualifies contractors for membership into the elite Pearl Network, as well as educates and guides accepted contractors through the sales process. He works closely with Pearl's Contractor Success team to ensure a positive hand-off and seamless onboarding experience.

Pete’s professional career began in financial services, where he worked for prestigious companies, such as Fidelity Investments, LPL financial, and TD Ameritrade. After a successful 23-year career, Pete sold his partnership shares back to Alleges Advisors and retired from the financial planning industry. He prospered as Senior Sales Leader at Wyndham Resorts, before transitioning to selling solar projects at Vivant Solar. There, he became passionate about the environment and helping homeowners and business owners save money with an eco-friendly source of renewable energy.

Pete played soccer for Scottsdale Community College and then San Diego State University, where he graduated with a degree in Public Administration, emphasizing in Economics. He also achieved the designation of Chartered Financial Consultant (ChFC) from the American College in Berwyn, PA. His talent for soccer led him to play professionally for two years with the Phoenix Inferno Major Indoor Soccer team.

Based in Fountain Hills, AZ, a suburb of Scottsdale, Pete enjoys nature and participates in triathlons, hiking, backpacking, kayaking, fishing, and traveling. He has four wonderful daughters who taught him about life and caring for others.

"Over the past 25 years of my professional career, I have mastered the art of commonality and sales. I am so excited to join Pearl Certification and align myself with such great talent and a company with a meaningful mission. I feel that change, understanding, and growth are the keys to a better future and a better world."

Jax learned the impact that homes can have on our health and the environment during her many years as a real estate investor and in the HVAC industry. In addition, she developed a passion for assisting contractors, and their employees, in reaching their financial goals and creating positive work environments.

“Being a part of the Pearl Certification team allows me to help contractors, and their employees, achieve their financial goals in addition to assisting homeowners in creating healthier environments for their families while also adding value to their most important investment!”

May joined the Pearl team as a Sales Operations Assistant, supporting the Contractor Sales team with prospecting new leads and all things related to conference planning. Prior to Pearl, she worked in sales and conference management in the hospitality and travel industry for over 20 years. May graduated cum laude with a bachelor’s degree in Hotel and Restaurant Administration from the New York Institute of Technology and a Certificate in Meeting and Conference Management from New York University.

May is a native New Yorker but lived in Beijing for two years. Outside of work, May enjoys spending time with family and friends, card-making, cooking, trying new cuisines, traveling to international destinations, and home DIY projects.

"I am passionate about helping our environment. I am proud to work for a company like Pearl Certification that is dedicated to building a more sustainable and energy-efficient residential market."

Lisa joined the Pearl team in January 2022. As Sales Coordinator, Lisa focuses on CRM management as it relates to sales processes, measurement, and reporting. Lisa is an alumna of the University of South Florida, where she obtained a bachelor's degree in Communication. She utilizes her communications background to research, analyze, and manage demanding situations. Lisa has an extensive background in project management and has supported a sales team for the past 10 years.

Prior to joining Pearl, Lisa worked for a hospitality textile company, as well as a nonprofit energy-efficiency organization. Lisa lives in Florida with her husband and son and enjoys sunshine, yoga, swimming, and the outdoors.

“A healthy and energy-efficient home benefits not only the family living there, but also the environment. It has always been important to me to spend my time working for a company that cares about people, the planet, and makes a difference. Pearl proudly encompasses these principles. Working for Pearl has been a bridge between my personal and professional values.”

Tahisha has several years' experience in administration and operations. She works closely with Pearl's Sales and Success teams to help streamline processes to ensure clients have a smooth experience. Previously, Tahisha worked in real estate, where she worked first-hand with contractors and homeowners to help bring a home into its greatest potential. Tahisha has a passion for people, evidenced by her degree in Psychology from Liberty University. In addition, she is also an avid baker, reader and connector.

"Having had some experience navigating the world of home improvement, I now wish I had known of Pearl's existence! Pearl provides the much-needed reassurance when diving into home improvement. Not only does it set standards to ensure the quality of work provided, but Pearl Certification also offers homeowners the opportunity to educate themselves on ways to add value and longevity to their homes. Pearl is a winner no matter which way you look at it!"

As Software Engineer, Henry develops new features for Pearl's award-winning Green Door mobile app.

For the past seven years, Henry worked for Avast Software (Gen Inc.), where he had the opportunity to lead several projects in the Customer Care division. From Senior Data Analyst to Senior System Administrator Lead, Henry operated as a main point of contact between business owners and technical teams. Specializing in CRM Salesforce, Henry helped Avast develop new solutions to improve operations efficiency.

More recently, Henry shifted his focus to developing software using modern technologies, such as cross-platform applications, chatbot integration, machine learning models, and server-less apps solutions.

“It is honorable to be part of an organization that is committed to utilizing sustainable solutions to improve homes' heath and therefore preserve the environment. Joining Pearl is a unique opportunity to make a real difference!”

Donovan brings a diverse background of leadership, team development, and strategic vision as Product Manager for Pearl's Green Door® application. Prior to joining Pearl Certification, Donovan led software teams to innovate enterprise-scale cybersecurity solutions with first-of-its-kind threat detection capabilities. His work in manufacturing commercial and industrial air filtration products spans over seven years and provides a broad understanding of the energy-efficiency industry and quality assurance best practices. Based in Louisville, KY, Donovan brings volumes of enthusiasm and analytic skills to execute software products that are useful and exciting.

"I am thrilled to be part of an organization helping homes become healthier, energy efficient, and resilient. Pearl Certification's Green Door® application is a treasure trove of resources providing homeowners with an easy-to-follow, high-performing home upgrade plan and connects them with qualified Pearl Contractor Partners. As a Product Manager, I love building tools that move the needle toward a safer and more sustainable future."

Bethany brings her experience working with HVAC, insulation, and other residential contracting businesses across the country to grow the Pearl Contractor Network and manage national expansion into new markets. Bethany was most recently Director of Client Solutions at contractor digital marketing firm Energy Circle in Portland, Maine, where she developed a strong client base of residential contractors and grew the company from a small start-up to a nationally recognized player in the industry. Over the past five years, she has worked with over 400 U.S. contractors in various business development capacities and has gained a deep understanding of contractor perspective in the residential efficiency industry and tactics for sustainable growth. Prior to her work in the contractor sector, Bethany worked for several small businesses in sales and marketing. She holds a B.A. in Communications from Harding University.

“Pearl’s certification products give high-quality contractors a new way to stand out from the competition, while simultaneously providing a game-changing, market-based driver to raise our efficiency standards in the residential market. I’m thrilled to join Pearl and excited to grow a partner network of quality contractors across the U.S.”

Kate had her first taste of home performance when her undergraduate team at Middlebury College participated in the U.S. Department of Energy’s Solar Decathlon competition in 2011. She went on to work in solar finance with Mosaic in the Bay Area, then pursued her master’s degree in education with a focus on health and wellness. For the last handful of years, Kate has been teaching children and leading professional development training for teachers. She worked with her school district to secure grant funding for solar panels on the school roofs -- both to supply electricity and serve as a real-life tool for STEM (science, technology, engineering and math) education. She is thrilled to be part of the Customer Success team at Pearl, where she gets to help contractors maximize the value of Pearl certifications. When off work, Kate enjoys exploring outdoors along the North Oregon Coast with her pup, Crouton.

“Pearl Certification is going to forever change the way we talk about our homes. Gone are the days when a home is just about location and design aesthetic. Empowered with data from Pearl, current and prospective homeowners will start to desire — and demand — high-performing homes. The market will come to expect that a house should keep us comfortable, maximize energy efficiency, and promote both human and environmental health. I’m excited to be part of this real estate revolution!”

Leveraging 15+ years of experience in executive administration and corporate operations, Kerri joins Pearl Certification with a mission to maximize the success of Pearl’s elite contractors. Kerri’s passion for the small details and appreciation of all types of data and information aid her in supporting Pearl’s contractors as they build upon the achievements they have already accomplished.

A lifelong Mainer, Kerri lives with her two daughters and two dogs and enjoys the beauty of the state and all that it has to offer. Most weekends, she hikes with the dogs or tackles a fun home improvement project.

“We generate massive amounts of data and information in nearly every aspect of our lives. In business, understanding how to analyze and utilize that data to propel growth and continued success is a passion of mine. I'm thrilled to be part of Pearl Certification’s mission to help differentiate and elevate the success of our elite network of contractors.”

Nisa supports the Marketing team developing and managing the comprehensive content strategy and overseeing the accurate, on-brand company narrative about how Pearl Certification quantifies and reports the sustainable, energy-efficient features of a home.

With 14 years’ experience in content marketing, Nisa understands how to tailor the message for the target audience, specific medium and for maximum engagement, while evaluating performance through measuring KPIs. She possesses a passion for protecting the environment, leading her to secure membership with an industry sustainability organization and advance environmental conservation efforts at a previous employer.

Nisa graduated cum laude from the University of Missouri-Columbia with a Bachelor of Journalism and a B.A. in Psychology, and she earned her M.S. in Mass Communications from Southern Illinois University Edwardsville. When she’s not writing, Nisa enjoys traveling, swimming, audio books, and photography.

“I believe one of the greatest barriers to improving energy-efficiency in new and existing homes is not a lack of desire among homeowners but is rather a lack of information. I am proud to advance Pearl Certification’s mission of creating a more sustainable residential market through education and consistent communication.”

As Pearl’s Success Advisor, Ryan works with the company's partner organizations and their customer-facing teams to seamlessly integrate Pearl Certification into their existing presentations and service offerings. Ryan’s background includes service in the U.S. military and federal law enforcement. Prior to joining Pearl Certification, Ryan owned and operated a successful solar and energy-efficiency business wherein he and his team focused on residential and commercial solar and energy-efficiency projects. After selling his company and hanging up his entrepreneur hat, Ryan was eager to continue working with industry professionals through Pearl Certification's partner network.

Ryan is based in the Dallas/Fort Worth Metroplex and is a proud sixth-generation Texan. He enjoys spending time with his wife and four kids and working on his family's cattle ranch in his spare time.

“Over the past 22 years of my professional career, I have pursued my own desire to help people achieve their goals. The Pearl Certification culture and mission allows me to continue pursuing my goals, while assisting Pearl’s amazing network of contractors and homeowners pursue theirs.”

David serves Pearl Certification as the UI/UX Designer for the Homeowner Division. In this role, David designs and prototypes user-focused digital experiences, advances a modular and scalable design system, and partners with development to achieve the successful shipping of Pearl’s digital products.

David brings a decade of design experience to the Pearl team. Previously, David worked as a UI product designer for a hearing solutions company called Eargo. Prior to that, David ran a successful freelance design business for seven years, specializing in digital product design, marketing, and branding.

David is originally from southern California but has lived in Austin, Texas since 2017. When he is not designing for Pearl, you might find him hanging out with his wife and two sons, drawing, writing, or eating Tex-Mex and enjoying a craft beer.

"The digital experience is the primary point of contact for Pearl users to invest in their homes and the global community we are bettering. I’m proud of being able to use design to empower homeowners to reduce their emissions and conserve and create clean energy."

Laara enjoys connecting with top-performing contractors and helping them realize the value Pearl Certification brings to their business by underscoring the quality work they're already doing for their customers. Pearl Certified Contractors don't just swap a box; they invest their expertise in the home and make it better and build value and equity for the homeowner.

Laara's career has been focused on technology as a tool to empower across several industries, including digital curriculum, compliance tools, and the culture of ethics and integrity in Fortune 500 companies.

A graduate of Arizona State University, Laara still calls Arizona home. A self-described real estate nerd, her hobby is renovating Mid-Century homes, giving them a new, healthy, sustainable life as a high-performing home. An adventurer by heart, Laara enjoys travel, all things outdoors, food, and friends.

"I am passionate about creating homes that are as healthy, comfortable and efficient for the people who live in them as they are for the environment around them."

John White has more than 15 years of expertise in the residential energy efficiency and new construction industry. He began his career working as a construction field manager for Pulte Homes, where he managed the timely and quality construction of new homes. John subsequently spent nine years working for ICF managing demand side management programs for utilities in the Mid-Atlantic region. During his tenure with ICF, he managed a variety of programs, such as Home Performance with ENERGY STAR, Quick Home Energy Check-up, and Limited Income Energy Efficiency programs.

John is passionate about energy conservation, especially in the residential space. He frequently encourages friends and family to make the energy-efficient choice when making improvements to their own homes. Sometimes they listen.

“After so many years helping customers make the energy efficient choice, I’m thrilled to be part of an organization that helps us all realize the value of those improvements. Too often, energy efficiency loses out to a new kitchen or upgraded bathroom. With Pearl Certification, home owners can recoup the value of the energy efficient improvements when they sell their home. The certification Pearl provides guarantees its there.”

Titi brings over 20 years experience in operational risk management to her role as Executive Assistant to COO Robin LeBaron and CTO AC Capehart. Prior to Pearl, she worked at top financial institutions in various departments including Human Resources, Corporate Planning, Technology and Risk Management. Titi has a BBA in Computer Information Systems from Baruch College.

Based in New York, Titi spends her free time as Executive Assistant to her two children, cooking, listening to podcasts and high-tech sci-fi audio books, and promoting civic engagement within her community.

As People Services Generalist, Elishah supports the People Services and Legal Manager in the administration and management of the full life cycle of human resources and compliance matters. Prior to joining Pearl, Elishah briefly joined the legal field, completing internships and serving as an attorney in the public sector and city government. She then enjoyed nine years working in luxury hotels and hospitality. Six of those years she spent in guest-facing roles, and her last three years she served in a Human Resources capacity. From her time in hospitality, she developed her spirit of service leadership and love for serving as a culture and values ambassador for organizations.

Elishah was born and raised in Chicago, IL. She is now a happy resident of Pompano Beach, FL, where she enjoys nature, palm trees, the beach, year-round weather ideal for running, and outdoor living. She is passionate about holistic wellness (mind, body, and spirit) and personal development. She enjoys reading, running, swimming, meditation, yoga, self-care, self-love, positive self-talk, and showing kindness and compassion for herself and others. For Elishah, loving friends and family can be the sweetest medicine for the soul. She is the youngest sister of three older brothers and has seven nieces and nephews, ranging from age 7 to 26. She views being a present, loving, supportive aunt as one of her most important jobs.

Elishah earned her B.S. in Business Administration and a J.D. from DePaul University in Chicago, IL. She plans to begin a M.S. in Human Resources at Florida International University in 2023 and obtain her MBA from FIU soon after.

"I am passionate about people and driving a positive culture and values in an organization. Being part of the Pearl People Services team enables me to work for a mission-driven organization, where culture and values are the bedrock of everything we do. The greatest asset that an organization has is its people. At Pearl Certification, I can collaborate with an outstanding team to develop and administer programs and initiatives that help our team and organization advance our goals and realize our potential."