Last Modified: November 14, 2017
Effective Date: December 1st, 2017
“Personal Information” means personally-identifiable information (information relating to an individual that can be used to identify, locate, or contact that individual, alone or when combined with other personal or identifying information), such as: name, home or physical address, e-mail address, phone number, or personal characteristics (such as photos), and any Sensitive Information (as defined below), or any other information about an individual that we collect through the Pearl System and maintain in personally identifiable form in combination with other personally-identifiable information. However, the address of a home and other Home Data does not constitute Personal Information unless it is combined with an individual’s name, phone number, e-mail address, or other identifying information about such individual.
“Sensitive Information” means Social Security numbers, passport numbers, driver’s license numbers, bank account numbers, credit or debit card numbers, insurance policy numbers, login or authentication credentials (such as passwords) (“Login Credentials”), or other similar information.
“Non-Personal Information” means information or content other than Personal Information, including, for example: (a) Home Data, (b) aggregated, anonymized, or de-identified information about our users, and (c) other information that does not identify any individual.
“Pearl Partner Connection” means information shared between a homeowner and service providers, including, but not limited to, home contractors and real estate agents. This Pearl Partner Connection enables the transfer and update of information pertinent to home records by multiple interested parties. The Pearl Partner Connection for any home record will always be at the ultimate control of the homeowner who may establish or terminate such connections at will.
Types of Information Collected.
Online Analytical Tools. We may, from time to time, use online data analytics tools to collect information about your use of the Pearl System, which help us track page content and click/touch, movement, scroll, and keystroke activity about your use of the Pearl Websites and Pearl Apps, and provide content that is relevant to you and optimized for the devices that you use (such as smartphones and tablets.) These tools may include “Google Analytics” (including Google Analytics Demographics and Interest Reporting features) and Inspectlet. We respect and value your privacy, and we never combine the information collected through the use of these tools with Personal Information. We use the information we receive from these tools only to improve the Pearl System and our content and marketing.
You can opt out of Mouseflow at https://mouseflow.com/opt-out/. (Opting out of Mouseflow is done on a per-device and per-browser basis, and if you change browsers or devices or delete your cookies, you will need to opt-out again.)
You can opt-out of Inspectlet at https://www.inspectlet.com/optout. Like for Mouseflow, opting out of Inspectlet is done on a per-browser basis.
Cookies and Local Storage. Cookies are small text files placed onto your device when you visit and interact with the Pearl System. Local storage is a technology that allows a website or application to store information locally on your device. These technologies enable us to provide and enhance your experience using the Pearl System.
Essential Processes and Security: To enable essential functions of the Pearl System, such as to facilitate logging you in to the Pearl System, processing and facilitating your Orders, protecting your security, and helping us fight spam, abuse, and violations of our Terms and Conditions.
Preferences: To remember information about your browser and your preferences.
Performance, Analytics, and Research: To help us understand and measure how you use the Pearl System and to improve the Pearl Products and Services.
Advertising: To help us deliver ads, measure their performance, and make them more relevant to you.
Use of Non-Personal Information. We may use Non-Personal Information (including, for example, aggregated information about our users or information that does not identify any individual) for any purposes whatsoever (including without limitation, advertising, marketing, enhancing, designing, or developing products and/or services, and research), and we may share Non-Personal Information with others, including our partners, affiliates, and our service providers.
We are committed to protecting your privacy and we will not sell or lease your Personal Information to any third party, and we will not knowingly disclose your Personal Information to a third party if we know or have reason to believe that the third party will use your Personal Information for direct marketing purposes. We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your Personal Information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
- to any person, entity, or organization which you consent for us to disclose your Personal Information to, including without limitation through your use of certain features of the Pearl System that enable you to share your User Content or your Claimed Home Records with other Pearl Users, your Connected Partners, or other persons;
- to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our users is among the assets transferred.
- to any of the Pearl Parties, our business partners, service providers, vendors, and agents who provide hosting services, technical support services, order processing services, Payment Processors, and as is necessary or appropriate in connection with the processing and fulfillment of Orders or payments, or the operation, maintenance, and support of the Pearl System;
- to comply with any legal requirements, subpoenas, discovery requests, or court orders, to defend any legal or administrative proceedings, or as we believe in good faith is necessary to comply with any laws or legal requirements;
- as we believe is necessary or appropriate in an emergency situation, including without limitation, to prevent criminal activity, personal injury, or property damage;
- to law enforcement, financial institutions, or other appropriate authorities in connection with any investigation of suspected criminal or fraudulent activity by any person or entity; and
Security. We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure, including the use of TLS to encrypt information you send through the Pearl Websites and the Pearl Apps. The safety and security of your information also depends on you. You are responsible for safeguarding the Login Credentials associated with your Pearl Account and notifying us immediately if you suspect your Login Credentials for your Pearl Account have been compromised. We urge you to be careful about giving out information in public areas of the Pearl System. The information you share in public areas may be accessed by any of our users. You are strongly cautioned to never share Sensitive Information with other users through the Pearl System. Unfortunately, the transmission of information via the internet is not completely secure. Despite our measures to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to or through the Pearl System. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures of the Pearl System or of our service providers, agents, or other third parties.
Access to and Change of Personal Information. You may contact us at any time to: (a) request the removal of the Personal Information you provided to us from our databases; and (b) update your Personal Information. However, certain information associated with Orders placed through the Pearl System may be retained permanently for legal, tax, and business reasons. In addition, because certain Personal Information may be necessary to provide the Pearl Products and Services to you, you understand that the removal of that Personal Information may require us to close your Pearl Account. When your Personal Information (or other User Content) is updated or deleted, copies of such information may remain in our backups for a period of time.