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With attention spans ever dwindling in the digital age, succinctly and effectively explaining Pearl is more important than ever. Watch this Pearls of Wisdom episode to learn how to best answer, "What is Pearl?"
Through the Pearls of Wisdom educational series, Pearl Certification presents bite-sized videos about current trends and topics within the high-performing homes industry.
In this episode, Ryan Smith, success advisor for the Contractor Division, explains how to succinctly and effectively answer, "What is Pearl?" to homeowners.
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Pearl is transforming the housing market by scoring, verifying, and certifying the performance of homes across the country.