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The real estate landscape is evolving, not just in terms of architecture and design, but also in its deep-rooted connection to environmental responsibility.

Homes are being constructed with efficiency, insulation, and comfort in mind, driven by changing building standards and an increased focus on sustainability.

In this episode of Triangle MLS, Heather Elias, real estate expert and the Vice President of Real Estate at Pearl Certification, shares invaluable insights on how agents and brokers can use green certification and energy efficiency as powerful tools in their real estate business.

She discusses the importance of green features in homes, the misconceptions surrounding energy-efficient properties, and the role of technology in showcasing and valuing these features. Heather also dives into the revolutionary Green Door app, a game-changer in assisting homeowners to enhance their homes' energy efficiency.

For those seeking an enlightening perspective on the integration of sustainability and real estate, this episode is an invaluable resource. Tune in, absorb the knowledge, and take a step toward a more sustainable future.

Key Takeaways

  • How agents can leverage Pearl Certification's resources, including the Green Door app
  • Insights into energy-efficient homes, green certifications, and solar panels
  • The changing mindset of buyers toward eco-friendly properties

More Information

Time Stamps

00:00 - Introduction

03:15 - About Heather Elias

06:11 - The mission and focus of Pearl Certification

09:08 - Defining high-performance features in homes

14:41 - How Pearl Certification supports agents on the listing side

16:28 - Pearl's consumer-facing app "Green Door" and federal rebates

18:36 - How agents can get started with Pearl Certification

21:01 - Information on joining the Pearl Certification for real estate pros

24:22 - Appraisals and valuing energy-efficient features

27:04 - The upcoming Proptech South Conference


Pearl Certification is transforming the housing market. We’re making a visible difference nationwide for homeowners and the businesses that serve them.