Cynthia Adams and Robin LeBaron met during a federal energy efficiency program, where they discovered a shared passion for aligning home performance improvements with financial and environmental benefits. They'd both observed that investments in energy-efficient home features had been held back because those features were invisible in real estate transactions. There was a significant market gap here.
Pearl’s scoring and certification system was designed to make those improvements visible by translating technical home performance features into tangible value for homeowners, focusing on what matters most to them — comfort, health, quality of life, and financial returns.
The benefits are three-fold:
- Homeowners build home equity and improve their living conditions.
- Contractors demonstrate their value more effectively.
- The planet benefits from accelerated adoption of clean energy technologies.
From its initial concept, Pearl grew into a venture-backed company recognized by key industry players, including the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE). Its certification standards have been incorporated into federal legislation, demonstrating its industry influence.