Pearl provides solar and energy efficiency certifications with marketing packages that help agents showcase home value, enabling high-performing homes to sell faster and for more money. And with our free Real Estate Network, we take that support even further by offering members exclusive access to trainings, resources to deliver lasting value to their clients. Let’s get started!
Research data proves it: certified high-performing, energy-efficient homes sell for more, and they sell faster.
An independent appraiser study showed Pearl Certified homes sell for 5% more when marketed properly.
As more and more homes are built with high-performing features, and as more cities adopt stricter energy codes, this is where the market is headed. We’ll get you there first.
Introducing the Pearl Certification Report – a powerful tool for real estate agents that highlights the added equity from high-performing home features. Showcasing energy efficiency investments with Pearl has been shown to boost market value by 5% in multiple markets.
Every Pearl Certification includes a professionally designed marketing package that makes it easy to showcase a home's energy-efficient and solar features. These materials help listings stand out, attract more buyers, and sell for more - all at no extra cost.
A professionally designed flyer that showcases the home’s energy-efficient and solar features, helping buyers quickly see its unique value.
Agents upload the flyer to their MLS and display it at showings to showcase a listing’s unique value.
Eye-catching, informative cards placed throughout the home to draw attention to key performance features during showings.
Agents place each Home Tour Card near its respective feature in the home during showings to highlight the feature's location and value to buyers.
A pre-filled Appraisal Institute Addendum that ensures the home’s energy efficiency and solar upgrades are accurately documented for appraisers.
Agents upload the AI Addendum to their MLS for accurate value assessment.
Customizable Canva templates agents can use to promote Pearl-certified listings across social media platforms with ease.
Tailored letters that explain the value of the home’s performance features, helping streamline communication and improve understanding.
Agents should share Pearl’s pre-written letters and Certification Report with each respective audience to highlight the home’s performance features and the value of Pearl Certification.
A detailed report that helps you populate MLS green data fields to ensure the home’s features are fully represented in the listing.
Agents use the MLS Green Fields Guidance Report to accurately select relevant fields and checkboxes within their MLS listing.
A clear breakdown of the home’s solar system value, helping agents and buyers understand its contribution to the property’s worth.
Pearl partners directly with brokerages to ensure their agents have the education and tools needed to seamlessly integrate home performance data and insights into their workflows. Brokerage partners also gain access to Pearl’s data and insights for compliance activities, home performance marketing assets, and to identify existing clients with high-performance home features. Interested in learning how Pearl can support your brokerage?
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To stay ahead in this evolving market, agents should get familiar with the added value high-performing home features can bring to their listings. Joining the Pearl Real Estate network gives agents access to training and resources that enable them to list and market homes with efficient features, confidently.
Pearl teaches real estate agents everything they need to know about energy efficiency, sustainability, and high-performing homes. Check out our list of network benefits here.
LAER real estate agents are the lions of the industry and are skilled at helping their clients maximize equity at the time of sale. Pearl is an outstanding tool to add to our agent's toolkit. Being a Pearl Real Estate Network member allows them the opportunity to engage past, present, and future clients on the benefits of an energy-efficient home.
Pearl Real Estate Network members benefit from their exclusive access to "The Spark," an online networking portal that offers a wealth of opportunities. Through this platform, members can tap into a comprehensive range of resources, including training modules, marketing materials, and a vibrant community of like-minded Pearl Real Estate Network members, fostering collaboration and growth across the United States.
We provide our network with educational content and trainings that give agents the tools needed to confidently convey the added value of home performance features, ultimately guiding their clients toward making informed real estate decisions
In addition to marketing materials included with each home certification, members of the Pearl Real Estate Network get exclusive access to customizable marketing materials that highlight their expertise in the home performance space and positions them as trusted advisors in their market and setting the agent apart from competitors.
With access to The Spark, our network portal, members of the Pearl Real Estate Network can connect and collaborate with like-minded, forward-thinking agents from across the nation, creating a vibrant platform for exchanging innovative ideas and valuable resources (even listings!)
Pearl will help you market to new and existing clients positioning you as the go-to resource for energy-efficient and high-performing home features.
*Agents must have at least two years of transactions recorded*
*Agents must be members of the National Association of REALTORS® (NAR)*
From the lack of market data to an increased risk in the underwriting process, appraising solar and energy-efficient features can be a real challenge. Thankfully, Pearl provides data, tools, and resources to increase the efficiency and accuracy of appraising these special homes while reducing compliance risks.
Pearl is transforming the housing market by scoring, verifying, and certifying the performance of homes across the country.
