Blog
Press Release: HomeSmart International Joins the Pearl Broker Advantage Program in Arizona
Vienna, Virginia and Scottsdale, Arizona – July 19, 2018 – Pearl Certification and HomeSmart International are proud to announce that HomeSmart Arizona has been accepted into Pearl’s prestigious Broker Advantage Program. HomeSmart is the first broker in Arizona to...
read morePress Release: Pearl Certification Attends Inman Connect in San Francisco to Spread the Word about its 5% Premium Home Sale Price
Vienna, Virginia and San Francisco, California – July 17, 2018 – Pearl Certified homes have high performing, energy efficient features and sell for a 5% premium when marketed properly. To share this news with power brokers and top producing agents interested in...
read morePearl Announces two new jobs
Pearl is excited to announce the creation of two new roles. Pearl is actively seeking qualified candidates to help our many new contractor companies better make use of our system to improve their close rates and ticket sizes. Check out the Contractor Account Manager...
read moreThe ENERGY STAR Label and You
The ENERGY STAR ® label is one of the most trusted brands in America – it ranks alongside the Good Housekeeping Seal of Approval and the American Heart Association for consumer trust. Nationally, it has almost 90% name recognition and has been shown to reliably...
read morePearl CEO Published in REAL Trends about home values
Cynthia Adams, Pearl Certification CEO, was recently published in REAL Trends -- a leading publication covering news in the residential real estate industry. Her article explains how home sellers could have claimed an additional 11 billion dollars in home value had...
read moreSimple Staging Ideas to Highlight Your Home’s Efficiency
Maybe your local hardware store was having a sale on LED light bulbs. Maybe Amazon offered a daily deal that featured a smart thermostat. Maybe you got proactive about your health and bought special filters to alleviate allergies or asthma. Whatever the motivation, if...
read morePearl’s CEO Receives the Industry’s Highest Award
On April 24, 2018, Pearl CEO Cynthia Adams received the prestigious Linda Wigington Leadership Award at the 2018 National Home Performance Conference in Philadelphia, PA. Cynthia was introduced to the audience as a change agent, community advocate and industry mentor....
read moreHappy Earth Day: The Real Estate Connection to a New Energy Economy
At a recent real estate leadership retreat, I was invited to co-facilitate a session on “Standing up to Climate Change.” I have 20 years’ experience in sustainable building and am the CEO of a company that certifies the energy efficient and renewable energy features...
read moreNews: 4 Places to Look for Comfort Fixes in Your Home
Comfort is a state of physical and mental satisfaction with one’s thermal environment. It’s that Goldilocks feeling of not too hot and not too cold. What factors contribute to making a home comfortable? We’ll explore that in the rest of this article.
read moreNews: What’s the Best Way to Factor Operational Costs Into Your Home Purchase?
[M]ore-and-more frequently, [buyers ask] “What are the home’s monthly energy bills?” First-time homebuyers and retirees on fixed budgets may be especially keen to know the answer to that question.
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