At Pearl, we know that real estate agents are the ultimate multi-taskers—juggling marketing, business operations, client relationships, and more, all at once. With so much on your plate, the tools you use need to be efficient, easy to understand, and seamlessly integrated into your business. That's why we're thrilled to introduce our newly redesigned Pearl Certification Report and Marketing Package, now better than ever to support your needs.
Simplified Navigation and Presentation
One of the standout features of the redesigned Certification Report is its user-friendly layout. We’ve streamlined the report to make it easier for you to navigate and discuss with your clients. The new design prioritizes clarity, guiding you and your clients through the most critical aspects of a home's performance features without unnecessary complexity.
We've updated the Certificate’s orientation to a vertical layout, giving it a modern, professional look while enhancing usability. Whether you’re presenting the report digitally or in print, the consistent layout makes it simple to showcase.
Enhanced Communication with Clients
We’ve also added a new introductory page to the Certification Report that serves as a letter to the homeowner. This page reinforces the certification’s value and reminds homeowners how they can leverage it in the future. For real estate agents, this addition is a powerful tool for setting the stage with clients, helping them understand the significance of the certification right from the start.
Additionally, we've introduced a new "quick glance" page that allows you to swiftly convey a home’s performance features, including its Pearl Score, certification level, and any badges earned. This page is particularly useful when discussing the home with potential buyers, providing a clear, concise summary that makes your job smoother and more efficient.
Home Energy Score and Annual Energy Savings
A significant addition to the Certification Report is the inclusion of the Home Energy Score and annual energy savings overview. This page provides a detailed look at how a home's energy consumption stacks up against comparable homes in the area. By showing potential buyers not just the current performance but also the potential savings, you can highlight the true value of the home’s energy-efficient features. This is an invaluable tool for agents who want to emphasize the cost-saving benefits of energy efficiency to prospective buyers.
Tailored Marketing Support
We understand that marketing a listing is one of the most critical aspects of your job, and we’ve made sure our new Marketing Package aligns with the tools you already use. Recognizing that most agents rely heavily on social media platforms like Instagram and Facebook, we now offer (drum roll, please) customizable Canva templates for your social posts! These templates are designed to be visually appealing and easy to brand, allowing you to create professional, eye-catching content quickly.
In addition to social media templates, we’ve refreshed our home tour cards and letters to appraisers, lenders, and buyers. These tools have been updated with new iconography and a cleaner layout, making them even more effective and visually appealing. Our goal is to ensure that every piece of the Marketing Package works seamlessly with your existing processes, allowing you to focus on what you do best—selling homes.
Updated Home Highlights Flier
The Home Highlights Flier has undergone a significant redesign to better serve your marketing needs. This updated one-page document now features a co-brandable design, allowing you to include your branding alongside Pearl’s, giving you more ownership and visibility during open houses or client meetings. The flier provides a snapshot of the home’s performance features, including its Certification score, any earned badges, and key selling points.
We've also made the flier more interactive with the inclusion of a QR code that links directly to the full Certification Report. Potential buyers can scan the code to access detailed information about the home, making it easier for them to engage with the property's unique features. The refreshed design and co-branding opportunities, ensures that the Home Highlights Flier is not only a practical tool, but also a powerful marketing asset that enhances your professional image.
A Tool For Agents, By Agents
The redesigned Pearl Certification Report and Marketing Package have been carefully crafted based on feedback from real estate agents like you. We’ve listened to what works, what doesn’t, and where we could improve. The result is a suite of tools that are not only easier to use, but also more aligned with the diverse needs of today’s busy real estate professionals.
With simplified navigation, enhanced communication features, updated marketing tools, and new energy performance details, the new report and package are designed to help you succeed at every stage of the real estate transaction. We’re excited for you to start using these tools and look forward to seeing how they help you elevate your business.
