Articles & Resources.

News and advice from the experts at Pearl.

Get the homeowner newsletter
ALL BLOGS WEBINARS PODCASTS PRESS RELEASES
Filter by
All Industries Public Sector Real Estate Agents & Brokers MLS, Home Search Sites, & RE Tech Manufacturers & Distributors

Blogs

Apr 23 2025

Pearl Featured in Redfin Blog Article

Read more
Feb 17 2025

Pearl & RealReports: Innovating for a Changing Market

Read more
Feb 03 2025

The Resilient Home Advantage: How Agents Can Help with Disaster Protection

Read more
Jan 30 2025

Spring 2025: Why It’s the Perfect Time to Showcase Home Performance

Read more
Nov 11 2024

How Pearl and RESNET®’s Partnership is Paving the Way for Data-Driven Real Estate

Read more
Nov 05 2024

Pearl Certification Earns RESO Common Format Certification, Strengthening Data Standardization in Real Estate

Read more
Oct 29 2024

Expanding Value: Pearl's Updated Home Energy Scoring

Read more
Oct 29 2024

Expanding Value: Pearl's Updated Home Energy Scoring

Read more
Oct 29 2024

An In-Depth Look at Pearl’s Solar Certification for Agents and New Solar Scoring

Read more
Oct 03 2024

Bridging the Gap: Engaging Homeowners and Real Estate Professionals in Energy Efficiency Initiatives

Read more
Oct 01 2024

Interview with Craig Foley: How Real Estate Agents Can Lead the Energy Efficiency Movement

Read more
Sep 10 2024

Interview with Pamela Brookstein: Promoting Equity in Energy Efficiency Programs

Read more
Aug 19 2024

Introducing Pearl's Redesigned Certification Report and Marketing Package for Real Estate Agents

Read more
Jun 06 2024

Sustainability is Finally Having its Moment in Real Estate: Diving into the 2024 REALTORS® Sustainability Report

Read more
May 31 2024

Crafting Effective Marketing Messages for Homeowners

Read more
May 30 2024

Energy-Efficient Upgrades and Home Equity: How to Avoid Unintended Consequences in Low-Income Communities

Read more
May 30 2024

Three Barriers to Market Transformation and How Pearl's Certification Addresses Them

Read more
May 29 2024

Harnessing Organic Digital Marketing to Build Long-Term Customer Engagement in the Building Performance Industry

Read more
May 15 2024

Advertising Strategies That Help Contractors Boost Business

Read more
Apr 08 2024

Certification or Label?: How States Can Meet IRA HOMES Program Requirements

Read more
Mar 01 2024

How Can State Energy Offices Empower Homeowners for Market Transformation?

Read more
Feb 23 2024

Announcing IncentivesHub: A First-of-Its-Kind Tool for Contractors

Read more
Feb 08 2024

Building to Last: Market Transformation Through IRA Rebate Programs

Read more
Jan 30 2024

Your Clients Likely Want to Save on Heating and Cooling. Here's How You Can Help.

Read more
Jan 25 2024

[VIDEO] Achieving Market Transformation: Key Insights from State Energy Officials and Energy Experts

Read more
Jan 25 2024

Understanding the Gap: America’s Community-Based Disparities in Energy Efficiency

Read more
Jan 24 2024

2023 Trends in Homeowner Spending

Read more
Dec 18 2023

2023 Year in Review

Read more
Nov 17 2023

ESP Validates Worth with Third-Party Certification

Read more
Nov 16 2023

Which Projects Do Homeowners Plan to Complete in the Next Five Years?

Read more
Nov 15 2023

Maximize Profits by Marketing to the Biggest Spenders

Read more
Nov 15 2023

Charging Up: A chat with Cynthia Adams, CEO of Pearl Certification

Read more
Oct 16 2023

The Inflation Reduction Act: How Certifications Can Enhance the Home Energy Rebate Program

Read more
Oct 14 2023

Certifications: Bridging the Gap Between Appraisals and High-Performing Homes

Read more
Aug 30 2023

Introducing Pearl's New Virtual Certification System for Agents

Read more
Aug 15 2023

DOE Releases New Rebate Guidance for the Inflation Reduction Act

Read more
May 23 2023

Pearl Launches New Electrified Home Badge

Read more
Apr 28 2023

Stand Out in a Crowded Market: Leveraging High-Performing Home Features in the Spring Sellers Market

Read more
Apr 25 2023

The IRA’s Energy Efficient Home Improvement Credit Requirements

Read more
Mar 22 2023

U.S. Contractors Make IRA Recommendations to the DOE

Read more
Jan 25 2023

Deciphering 25C and 25D of the Inflation Reduction Act

Read more
Jan 16 2023

2022 Year in Review

Read more
Jan 11 2023

Let’s Talk About Heat Pumps!

Read more
Aug 08 2022

Offer an IAQ Bundle to Every Customer

Read more
Jun 30 2022

Pearl Wins a Real Leaders Eco Innovation Award

Read more
Apr 25 2022

Clarifying “Green Home” Confusion

Read more
Apr 19 2022

Strengthen Your Listings with Green Fields

Read more
Mar 18 2022

Pearl drives demand for high-performing homes through education, documentation, and ROI

Read more
Nov 17 2021

The Clean Fight NY Presents Second Cohort of Startups Bringing Clean Building Technologies to Mass Market Real Estate

Read more
Aug 02 2021

How to Achieve the Highest Appraisal Value for Home Solar Projects

Read more
Jul 16 2021

Three Keys to Hiring and Attracting Talent in the HVAC Industry

Read more
Jun 22 2021

The Power of the Appraisal Addendum in a Seller's Market

Read more
May 26 2021

Four Major Disruptions that Will Impact Your HVAC Business

Read more
Apr 13 2021

Tech Tribune Q&A with Robin LeBaron and Cynthia Adams of Pearl Certification

Read more
Apr 13 2021

30 Best Leaders to Watch - Cynthia Adams, Pearl Certification's CEO and Co-founder

Read more
Apr 13 2021

Cynthia Adams and Your Climate Impact

Read more
Apr 13 2021

The 2021 ENERGY STAR Award Winners & Pearl's ELITE Network

Read more
Mar 29 2021

Earth Day: An Opportunity to Grow the Green Real Estate Community

Read more
Mar 10 2021

Contractor Video Testimonial: Greg Wells, Williams Comfort Air

Read more
Feb 22 2021

Why Differentiation is so Important in Real Estate—And How Pearl Can Help

Read more
Feb 22 2021

Q&A with a Pearl Contractor: Rob Basnett, Basnett Plumbing, Heating & AC

Read more
Jul 23 2020

Energy Efficiency and Home Value: How to Get it Right

Read more
Jul 13 2020

SunPower and Pearl Partner to Show Solar’s Value

Read more
Jun 29 2020

Solar Certification for Resale Program

Read more
Jan 25 2019

Demonstrate Home Value with Pearl’s AI Addendum

Read more

Pearl proudly works in partnership with
252309 HOMES CERTIFIED
278181 HOMES SCORED

Pearl is transforming the housing market by scoring, verifying, and certifying the performance of homes across the country.