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Spring 2025 is fast approaching, and if you’re gearing up for the busy selling season, it’s worth considering new ways to make your listings stand out. While a property’s curb appeal still matters, more and more buyers are looking beyond appearances. After a year of extreme weather across the country, many want reassurance that their future home can handle challenging conditions—and do so efficiently. Below, we’ll explore how focusing on home performance can help you offer exactly that.
Gone are the days when a paint refresh and trendy décor were the main attractions. Today’s buyers want hard evidence that a home is both cost-effective to maintain and comfortable year-round. Data on energy savings, indoor air quality, or overall sustainability can provide that peace of mind and help you and your listings stand out.
By showcasing a home’s verified performance, you’re giving it a powerful selling feature. Not every listing highlights details like a home’s energy score or HVAC system specs, so when you do, you immediately set your client’s property apart in a crowded market.
The Pearl App simplifies the process of verifying key performance data—from HVAC efficiency to insulation quality. Instead of juggling paperwork or confusing spreadsheets, sellers can upload their home’s details and receive clear, digestible insights about how well it performs.
Once verified, Pearl Certification adds a stamp of credibility. In an age where buyers are cautious about unverified claims, having a third-party seal of approval can go a long way in building trust.
Each Certification Report also comes with a tailored marketing package, making it easier than ever to show off a home’s Pearl-certified performance. Reference it in your MLS listing, on social media, or in flyers at open houses, and let buyers know they’re getting more than a pretty place—they’re getting a home that’s proven to perform.
Don’t wait until you’ve scheduled the first showing. If you have clients planning to list soon, introduce them to the concept of verifying their home’s performance data. Early awareness means fewer surprises and a better chance of boosting their home’s appeal.
Recommend lower-cost “performance boosters” like new HVAC filters, switching those recessed lights to LEDs, sealing windows and doors, or adding insulation in key areas. Small improvements can yield noticeable gains in a home’s performance value. Create a checklist of key upgrades to share with clients, or download Pearl’s home performance checklist in The Spark’s “Resources” section for network members.
Encourage clients to download the Pearl App and walk them through how it works. Seeing a straightforward process can ease any concerns and help them feel excited about the results.
As the temperature warms up, so does the real estate market, and agents who demonstrate genuine value to buyers and sellers will have the advantage. Home performance data isn’t just another talking point; it’s the kind of trustworthy information that helps buyers feel secure about their investment.
So why wait? Encourage your clients to verify their home’s performance data with the Pearl App today. It’s a simple yet powerful way to make listings stand out, reduce buyer hesitation, and ensure a smoother path from “For Sale” to “Sold.” And once the data is verified, ordering a Pearl Certification is easier than ever, thanks to the app’s new checkout feature.
Download the Pearl App or reach out to Pearl directly to see how quick and easy it is to confirm a home’s performance data. With spring just around the corner, there’s no better time to give your clients the competitive edge they deserve.
Pearl is transforming the housing market by scoring, verifying, and certifying the performance of homes across the country.