Pearl proudly works in partnership with
The real estate industry is undergoing a significant transformation, largely driven by a growing awareness among homeowners of the importance of efficiency, resilience, and overall home performance. According to the 2023 REALTORS® and Sustainability Report from the National Association of REALTORS® (NAR), 63% of agents and brokers surveyed noted their clients were either “very” or “somewhat” interested in sustainability, a significant increase from 44% in 2020. Meanwhile, natural disasters such as hurricanes, wildfires, and unprecedented flooding have heightened consumer awareness of the need for resilient home designs. In the wake of these disasters, homebuyers are shifting their priorities, focusing on properties that can better withstand future threats and keep their families safe.
Within this evolving landscape, Pearl Certification and RealReports have formed a market-leading partnership that enables agents to accurately capture and convey the true value of a home’s high-performing attributes - ultimately meeting the rising demand for properties that can save money on utilities, offer better protection from the elements, and provide a higher overall level of comfort.
As homeowners increasingly recognize the advantages of home performance upgrades, real estate professionals need effective ways to value and highlight these benefits in their listings. By enabling access to a property’s Pearl Certification, RealReports equips agents to stand out in an ever-more-competitive market and address the shifting priorities of today’s homebuyers and sellers.
At the heart of RealReports is an AI-powered property advisor, Aiden, that delivers comprehensive insights on every property in the United States sourced from over 60 best-in-class data providers. This innovative approach empowers agents to demonstrate their value, generate leads, and mitigate risk. By providing access to Pearl’s Certification, in-depth home performance reports, and custom marketing resources, the two companies are eliminating the complexities around valuing and showcasing home performance features - ultimately setting a new standard in the real estate industry.
A key advantage of this partnership is the enhanced data and valuation process. Agents gain access to data on Pearl homes and quantify a listing’s performance value to better showcase properties and potentially attract higher offers. Rather than relying on generic statements about insulation or HVAC upgrades, real estate professionals can now provide specific, data-backed insights that resonate with buyers who prioritize energy savings and resilience in their purchasing decisions.
In fact, recent appraisal studies show that properly marketed Pearl Certified homes can increase a home’s value by an average of 5%. This underscores the importance of communicating these benefits effectively - something this partnership makes exponentially easier.
On the logistical side, real estate agents benefit from a streamlined workflow that simplifies the certification process. From the RealReports dashboard, users are notified if their home has an existing Pearl Certification, and in just a few clicks, they can access a comprehensive Pearl Certification report and custom marketing package. RealReports’ Aiden will also summarize the Pearl Certification report and allow an agent or their clients to ask questions about the content. This means no more lengthy processes to gather performance-related paperwork or coordinate multiple channels. Instead, agents can focus on serving clients - whether those clients are selling, buying, or just looking to understand how to maximize their home’s efficiency, safety and comfort.
Equipped with these detailed insights, agents can do their part to meet the growing consumer demand for high-performing homes, with ease and efficiency. With the tools to accurately value performance features and properly highlight them, real estate professionals build trust and stand out in a competitive market. Demonstrating how a home’s performance features translate into things like monthly utility savings, enhanced safety, or improved indoor air quality strengthens buyer confidence and speeds up decision-making.
The Pearl and RealReports partnership is a significant step forward for the real estate industry to address the growing focus on home performance. Equipping agents with clear, data-backed insights and transparent marketing resources not only meets the evolving demands of today’s clients but also helps establish new standards for accuracy and trust in the real estate marketplace. This partnership enables professionals to adapt to a rapidly changing environment, ensuring they remain competitive and deliver tangible value to buyers and sellers alike.
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Pearl is transforming the housing market by scoring, verifying, and certifying the performance of homes across the country.