Value for real estate professionals – and their…

The market rewards high performers

Research data proves it: certified high-performing, energy-efficient homes sell for more, and they sell faster.

An independent appraiser study showed Pearl Certified homes sell for 5% more when marketed properly.

MLS providers have added new data fields to display these energy-efficient features and independent home certifications. That means high-performing real estate professionals – those who know how to accurately document those features and educate buyers – will stand out from their competitors.

Pearl Certification equips you to succeed by …

Building Your Reputation

Using Pearl Certification sets you apart from competitors. It means you add lasting value for your clients.

You further align yourself with highly respected organizations, including the Appraisal Institute, REACH®, the National Association of REALTORS® and ENERGY STAR®.

“We have seen firsthand the power of Pearl Certification. In one recent home sales transaction, we had a house whose appraisal came in low, threatening the viability of the deal. Until we got it Pearl Certified! Not only did the house appraise for more, it went forward to a smooth close. As a Pearl Broker, our agents are trained to sell high-performing homes faster and at a higher price point.”

Michael Litzner Owner/Broker — Century 21 American Homes

Increasing Your Listings

With the tools and training to properly market high-performing homes, you can sell your clients’ homes faster and for higher prices.

As you add the value of your expertise for your clients, you will increase repeat engagements and secure more referrals.

Pearl’s growing brand equity also serves your business as more homeowners proactively search for Pearl Agents.

Advancing Your Expertise

Give your business an edge and stay ahead of trends with resources and support you receive from Pearl.

You’ll be able to navigate the Green MLS data fields with ease, and we’ll provide you with sales training and marketing tools so you can effectively communicate about smart, healthy, connected and sustainable features to homebuyers.

Pearl Certification puts you ahead

Pearl gives you the tools to market high-performing homes so that you sell them faster and for more money – and inspire repeat engagement.

Once you make your value visible to clients, they’ll be your customers for life.

As more and more homes are built with high-performing features, and as more cities adopt stricter energy codes, this is where the market is headed. We’ll get you there first.

Learn how certification works

Become a Pearl Agent

This is an investment in your business – one that will help you build your reputation, advance your expertise and expand your customer base from now on.

Are you ready to grow with Pearl?

Get started – contact us

Innovation makes it easy

The real estate industry is building its future on cutting-edge technology. That’s why we’ve created proprietary algorithms and a unique, easy-to-use app to put the power of Pearl Certification at your fingertips.

Our technology-based approach caught the attention of Second Century Ventures, the investment arm of the National Association of REALTORS®. We were one of only seven firms – out of hundreds of applicants – chosen to participate in their REACH® Technology Accelerator class. By tapping into NAR’s industry expertise, influence and key relationships, we were able to take our organization to the next level. We haven’t looked back.