Not only do Pearl Certified homes sell for more and sell faster, but Pearl also provides real estate agents with the tools and resources they need to optimize the marketing of their listings’ performance features to maximize their success.
Pearl Certification is a third-party certification program that validates the value that energy-efficient features bring to high-performing homes. Homes can achieve Platinum, Gold, Silver, or Asset Certification, based on a home’s energy efficiency, health, comfort, and resilience, among other factors. The Pearl Certification can be attached to the listing to validate and quantify energy-efficient claims.
Research shows that homes marketed with a Pearl Certification sold for a premium of 5.15% more than similar, non-certified homes. Listings that
properly highlight the home’s high-performing features with Pearl Certification spend less time on the market.
“Pearl Certification is the best thing I can do to get higher numbers for my investor and for my seller," said Linda Cambi, CBR Licensed Agent at Coldwell Banker American Homes. “People can't look through the walls to see what's there. Pearl Certification allows me to help my clients understand a home's true value.”
Pearl gives you the tools to market high-performing homes so that you sell them faster and for more money, including MLS support, sales training, marketing and sales tools, and Pearl Certifications. You’ll be able to highlight a home’s performance with ease, and our sales training will equip you to effectively communicate about smart, healthy, connected, and sustainable features to homebuyers.
"Pearl Certification is an outstanding tool to add to our agent's toolkit," said Stacy Alcorn, Founder and CEO of LAER Realty Partners. "Being a Pearl Real Estate Network Member allows them the opportunity to engage past, present, and future clients on the benefits of an energy-efficient home."
As you add the value of your expertise for your clients, you will increase repeat engagements and secure more referrals. Pearl’s growing brand equity also serves your business as more homeowners proactively search for Pearl Real Estate Network Members. Once you make your value visible to clients, they’ll be your customers for life.
For every Pearl Certified home you list, you’ll receive a comprehensive package designed to equip you for success, including:
A Certification Report highlighting all the home’s high-performing features to include in the document section of the MLS
Home Highlights Flyer succinctly summarizing the home’s high-performing features to maximize buyers’ recall
Social Media Posts with powerful language for every high-performing asset in the home
Home Tour Cards to call attention to every high-performing feature for highly successful home tours
The Green Fields Report provides third-party verification and peace of mind when checking the home’s high-performing attributes in the MLS
Appraisal Institute’s Residential Green and Energy Efficient Addendum is completed by Pearl to help bring the value of energy efficiency to the home valuation process
Letters for lenders, appraisers, and buyers describing the home’s high-performing assets and their value
A home with certified energy performance will earn top dollar from buyers. A 2021 study by the National Association of Home Builders found that 57% of home buyers were willing to pay an additional $5,000 or more to save $1,000 in utility costs. Pearl Certification assigns a dollar amount to energy-efficient features, which may be both physically hidden and monetarily unknown.
Begin by using Pearl’s Certify My Home online app to determine whether a Pearl Certification is right for your listing. For qualifying homes, Pearl will issue the third-party Certification Report and send marketing materials to you. Pearl’s Certification Report documents home performance data and translates it into home value. Pearl’s Certification Report and special appraisal addendum ensure that the home’s high-performing assets are properly valued.
Pearl provides information appraisers need to assign value for energy-efficient and other green features, such as solar and water efficiency. Licensed by the Appraisal Institute to complete their Residential Green and Energy Efficient Addendum as a third party, Pearl effectively communicates the high performance features of the home to appraisers, real estate agents, and the lending community, resulting in a smoother transaction, improved marketing, and a more credible appraised value.
As an active industry member, Pearl has teamed up with the Appraisal Institute, the National Association of REALTORS® and ENERGY STAR®. In partnership with NAR’s Green Designation, Pearl provides its agents with energy efficiency and sustainability resources and marketing tools to fully leverage the high-performing aspects of your listings.
Pearl’s technology-based approach to real estate caught the attention of Second Century Ventures, the investment arm of the National Association of REALTORS. Pearl was one of only seven firms — out of hundreds of applicants — chosen to participate in their REACH® Technology Accelerator class. Pearl’s affiliation with REACH connects you with an exceptional community of real estate industry executives, investors, developers, mentors, and entrepreneurs.
Green Door is Pearl’s award-winning virtual home management portal. Through this tool, you can post the Pearl Certification, appraisal addendum, and other key information about your listings. Homeowners can also search for Pearl Real Estate Network Members through the app.
"I use the Pearl app to see if a home has the potential to qualify for Pearl Certification and then work with Pearl to inspect and certify it," said Larry Feiner, real estate agent at HomeSmart Arrowhead. "I like to have the certification before the home hits the market so that when it does, it makes a big splash! The cherry on top of that cake is the Pearl Certification report."
The Pearl Solar Equity Calculator® uses hard data to quantify the value solar arrays add to a home. The calculator is the first in the industry to compute discounted cash flow using certified contractor data, NREL software to calculate solar production numbers, and an API to Freddie Mac’s 30-year mortgage rate. The Pear Solar Equity Calculator also provides an appraiser-ready certification report that includes a discounted cash flow schedule to help ensure the home’s solar value is correctly valued.
Becoming a Pearl Real Estate Network Member will help you build your reputation, advance your expertise, and expand your customer base. Begin by completing the below form and a member of the Pearl Certification team will contact you soon.
National Association of REALTORS® Green Designees automatically earn acceptance into the Pearl Network. To learn more about becoming a Pearl Real Estate Network Member, please use the below form so that we can provide a quick overview on how to leverage Pearl Certification in your listings.
Currently, real estate agents in the continental United States can become a Pearl Real Estate Network Member.
Please complete the below form and a member of the Pearl Certification team will respond shortly.
When you join the Pearl Network as a Pearl Real Estate Network Member, you gain marketing and sales tools and educational resources to effectively market home performance features in your listing. Research proves that properly marketed Pearl Certified homes sell faster and for more money. Complete the form to learn how joining the Pearl Network differentiates you from the competition.
Pearl Certification is transforming the housing market. We’re making a visible difference nationwide for homeowners and the businesses that serve them.
