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Marketing a Home in a Virtual Environment

Important industry trends, insights, tips and resources to help real estate agents effectively market their home listings in today’s virtual environment.

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THE FOUNDATION

What makes a home “high performing”?

Your home is a system. Each feature (also referred to as an asset) has a unique role, but they must all perform together to keep your home feeling good and running smoothly.

For example, when a home has good attic insulation, heating and cooling systems run less, last longer and keep you more comfortable.

Contractor - Insulation Instal

In a high-performing home, the right features are working together in the right ways to provide you with superior comfort, indoor air quality and energy efficiency compared to traditionally built homes. It all adds up to enhanced well-being for you and your family.

THE FRAMEWORK

Understanding the Pearl scoring system

We assign points to home features based on how much they contribute to your home’s performance. The more points a feature earns, the more it contributes to your comfort, health and energy efficiency.

Your home earns points for each high-performing feature within these categories:

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Building Shell

The roof, walls, windows and foundation create the barrier between the outside and inside of your home.

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Heating & Cooling

Equipment like your furnace and air conditioner as well as the ductwork keep your home at the right temperature.

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Baseload

Equipment such as water heaters, appliances and electronics use a consistent amount of energy year-round, no matter what temperature it is outside.

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Home Management

Smart thermostats, information dashboards and energy management plans help you maintain and improve home performance.

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Renewable Energy and Energy Storage

The solar panels, inverters, batteries, and electric vehicle chargers that provide investment-grade documentation.

What earns more points?

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Assets that have a greater impact on home performance are worth more points.

Attic insulation that exceeds the best energy code is worth more points than an ENERGY STAR® certified dishwasher because insulation does more for your overall energy use.

Assets that interact more with your local climate are worth more points.

In Phoenix, Arizona, a high-efficiency air conditioner is worth more points than a high-efficiency furnace. In St. Paul, Minnesota, it’s the opposite.

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The more efficient a feature is, the more points it earns.

A heating, ventilation and air conditioning (HVAC) system with a high-efficiency SEER rating will earn more points than one that is not as efficient.

A high-quality installation adds more points than a low-quality one.

A low-quality installation can mean air leaks, improperly sized equipment or other issues that hold your home back from peak performance.

Learn why Pearl Partner Contractors are known for quality
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THE NEXT LEVEL

Pearl offers multiple certification levels

The total number of points your home earns determines which level of Pearl Certification it achieves.

Your home can earn Pearl Certification no matter when it was built if you have made the right improvements to it. As you continue to invest in your home, you can achieve a higher level of certification.

Each level up means you have made a measurable, meaningful improvement to your home’s performance.

Find out if your home qualifies
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Pearl Asset

A home that doesn’t reach Pearl Silver can qualify for Pearl Asset Certification. This provides useful information about one or more high-performing features in the home and enabled the owner to communicate the value of these features to future buyers.

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Pearl Silver

A Pearl Silver home typically has a building shell or a heating and cooling system that is much higher quality than those found in an average home.

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Pearl Gold

A Pearl Gold home has both a building shell and a heating and cooling system that is much higher quality than those found in an average home.

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Pearl Platinum

A Pearl Platinum home’s energy-efficient systems are far better than those found in an average home. Pearl Platinum homes will typically have high-performing features in all four categories.

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Solar Certification

While efficiency reduces energy use, a solar system produces energy.

That’s why we created the Pearl Solar Certification. It gives you the proof you need at resale to get the best price for your solar-powered home.

View a sample solar certification

The plan for what’s next

With other home certifications, an evaluator comes, puts your home through its paces, and then leaves. That’s it!

With us, it’s different. Once your home has been evaluated by an elite Pearl Contractor or Real Estate Professional and we issue your certification, you get an ongoing source of guidance and practical resources. We’re in this journey with you.

Here are the three primary ways we’ll stay in touch and (and stay helpful):

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Pearl Certification Report

Your custom Pearl Certification Report helps you, your real estate agent and appraiser as well as future buyers understand the benefits – and value – of your home’s high-performing features.

See an example report
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Home Investment Plan

A Pearl Contractor can generate your Home Investment Plan, a roadmap for certifiable upgrades that will maximize the return on your investment, enhance your family’s well-being and continue growing your energy efficiency from now on.

See an example plan
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Green Door App

This is your one-stop shop to improve your home’s performance. See all the details about your current Pearl score, get recommendations for upgrades, find Pearl professionals for new projects and keep track of your home’s maintenance.

Open the Green Door

You’ll thank yourself later

Making a smart investment means making a certified improvement. 

It’s a decision you can feel confident about now and years down the road — when your Pearl Certification proves to appraisers or buyers that your home is worth more.

Make the smart investment