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In this SunCast Media podcast, Cynthia Adams, Co-Founder and CEO of Pearl Certification, discusses the major themes surrounding her company, such as the challenges and lessons learned in building and scaling Pearl Certification, strategies to make high-performing home features like solar and energy efficiency more valuable in the real estate market, and her vision for accelerating the transition to sustainable living. The conversation is a rich blend of business insights, personal backstory, and forward-thinking ideas that underline Cynthia's leadership in the cleantech industry. She explains that Pearl changes the game for your value as a contractor. When you are accepted into the elite Pearl Contractor Network, homeowners can see the value you bring to the job — and stop focusing solely on price. Pearl provides third-party validation of your quality, helping you shift the conversation from price to value.

Listen to the Podcast
Silver Electric Solar Certification 2023

Homeowners understand that solar will cut their utility bills, but what they don't understand is that solar can add value to their home. As a Pearl Network Contractor, your customers will receive a third-party certification of your work quantifying the value you add to the home. In fact, Pearl Certified homes can sell for 5.5% more on average when properly marketed, according to independent appraiser studies.

Sample Solar Certification
Solar Calculator 2023 08 W

Close More Deals with Pearl's Calculator

Selling solar has never been easier with the Pearl Solar Equity Calculator®. Available exclusively to Pearl Network Contractors, Pearl's calculator is the industry’s first tool to calculate discounted cash flow using certified contractor data, NREL software to calculate solar production numbers, and an API to Freddie Mac’s 30-year mortgage rate.

About the Equity Calculator
Solar Badge 3

The Solar Badge is a certification that calls attention to solar panels, solar installations and their warranties if the home is pre-wired for these high-performing assets or already has them installed.

About the Certification System

Join the Pearl Network.

Only Pearl Network Contractors are authorized to offer Pearl Certification — and only contractors who have demonstrated exceptional quality and service are accepted into the network. Call 1.844.PEARLØØ or complete the form to learn how joining the Pearl Network can drive leads, close more opportunities, and set you apart from the competition.


Pearl Certification is transforming the housing market. We’re making a visible difference nationwide for homeowners and the businesses that serve them.