Despite decades of science supporting energy efficiency and its planetary and societal impact, one can argue that it has never been a more prevalent topic of discussion than it is today. And with the passage of the Inflation Reduction Act, the already crowded field of efficiency products and services will become even more competitive, making differentiation all the more necessary. Green Door can help.
Introducing your customer to Pearl helped them maximize the investment they made when they hired you. Introducing them to Green Door will empower them to continue increasing their home's comfort, efficiency, health, and value over time. In addition to managing and maintaining their home, Green Door will guide your customers through creating a Home Investment Plan based on their answers to questions about their comfort and efficiency needs.
Vinay Sharma, Director of Marketing of Dandelion Energy, an installer of home geothermal heating and cooling systems, said, "Homeowners often ask us if a new Dandelion Geothermal system can improve the resale value of their home. Thankfully, Pearl Certification's Green Door app helps us answer this concern. Our Green Door partnership gives us the support we need to help potential customers see that there is a huge benefit to maximizing home energy efficiency AND improving their home's value. This leads to our customers getting excited early on about installing Dandelion in their journey to a high-efficiency home.”
Of Dandelion Energy customers who have received a Pearl Certification report, 22% have joined Green Door. By actively mentioning Green Door in customer communications, their conversion rate in the past three months has increased to nearly 30%, bridging the gap to their overall goal of 35% of total homeowners staying connected to them through Green Door. During May, June, and July, Dandelion ran a targeted email engagement campaign to highlight the benefits of Green Door to their customers; this resulted in 107 requests from their customers to update assets in their Green Door accounts.
What happens with customers tied to you through Green Door? They will find supporting information for other projects, and you can set up and send automated messages about anything you choose. All components of Green Door increase the likelihood of them calling you back for another upgrade that will improve their home’s performance and advance their certification. Promoting Green Door gives Dandelion another avenue of interaction with 22.25% of customers and counting, further differentiating their brand on a crowded playing field. Their goal of increasing that to 35% is attainable; what will your goal be?
Earning repeat business is less expensive than acquiring a new customer, but Green Door can help with that too. No company can offer everything; customers who hire one Pearl Contractor are likelier to hire another. It’s about quality, cross-pollination, and supporting your customer. Through Green Door, homeowners can search for Pearl Network Contractors in their area, increasing your company's visibility and adding more prospective customers.
That’s all great, but let’s not forget they may have made other efficiency improvements to their home before knowing about Pearl Certification. Green Door will help them certify these improvements, too! Green Door provides the tools and support necessary to remove that private mortgage insurance (PMI) or maximize value in a refinance or sale by providing documentation of all the upgrades they've made.
When the customer sells their home, does that mean you lose that customer? You are more likely to be invited for projects in their next home due to the exceptional impression you’ve made! What about their old home with new homeowners? The Pearl Certification lives with that home, and Green Door will help the new homeowner pick up where the last homeowner left off. When their HVAC system needs replacement, or they want to add more solar panels to their home, they’ll have all the information they need to get the best ROI, and you’ll be there to help them!
Stay connected with your customers through Green Door. Start by introducing them to the award-winning Green Door app by sharing Pearl’s co-branded flyer customized with your logo, company name, and contact information. Follow up with your Relationship Manager today to learn more about Green Door and the available resources for you and your customers.
