At Ideal Energy, Pearl is presented during the proposal estimate with potential clients. When marketed properly, Pearl certified homes sell on average for 5% more. Ideal Energy uses this powerful fact in their early conversations. They put in the full cash value of the home from the assessor’s website and adjust for the five percent increase to help the homeowner form a connection.
“Pearl is a well-received addition to what we’re already giving the homeowner and, in a lot of cases, can really help justify the $10,000 or $20,000 that the homeowner is spending with our company to improve the efficiency of their home,” Alex Williams, co-founder of Ideal Energy said. “Any form of third-party verification helps show a homeowner the true value behind everything that we’re doing.”
Ideal Energy is small but in-demand due to hot temperatures in the area coupled with an overall client trend toward comfort and efficiency improvements. But that market demand also means that competitors are likewise getting inquiries from potential clients. With Pearl, Ideal Energy can differentiate itself.
“Adding Pearl to all the proposals that we complete definitely gives us an edge in a multi-bid situation when we’re going up against another regular AC guy who is not working with Pearl,” Alex said. “Offering Pearl Certification certainly helps us demonstrate our value and win bids.”
“Pearl is another talking point. It especially helps when somebody is thinking about selling or mentions they’re going to sell their home,” Elena said. “Now that we have this offering, it’s a selling point for our clients, another reason for them to do the work that we’re recommending.”
Pearl is a well-received addition to what we’re already giving the homeowner and, in a lot of cases, can really help justify the $10,000 or $20,000 that the homeowner is spending with our company to improve the efficiency of their home.
Pearl Helps Keep the Client Conversation Going
Ideal Energy also said that Pearl is a helpful tool to continue client relationships. Often, after learning of the various certification levels and completing recommended improvements, clients will come back and ask about what they can do to get a higher certification level.
Pearl has also helped Ideal Energy solicit more client reviews and ratings on their website and other sites, like Yelp. Ideal Energy leverages the Pearl Certification to encourage clients to leave reviews about their experience. “If we want to solicit a review from a homeowner, it works better if you have something to give somebody,” Elena said. “And our clients anxiously await their Pearl Certification.”
