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Nov 08, 2021
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What Every Contractor Should Know About Using Pearl for their Business.

Pearl talks a lot about the value of third-party certifications, how they can help you stand out from the competition and build trust with homeowners. And while many of you may be nodding your head thinking that’s a no brainer, there’s a qualifier: Not all certifications are created equal — and many of them fall short in ways that make it difficult for contractors to experience the full potential of third-party validation for their business. 

Quality installation and “home performance” programs are great at highlighting the technical aspects of the work, but not necessarily the quality of the customer service and experience.

Utility and green building programs are often underwritten using public or ratepayer funds. As a result, there are a lot of specific processes and documentation involved — often including a rigorous third-party review of project paperwork, and even on-site inspections by a third party.

Entities like the BBB or Angie’s List use customer reviews to rate contractors, which can certainly be helpful. However, these ratings typically don’t reflect the quality of the work itself, let alone the long-term value of that work to the homeowner.


Ultimately, while certifications and ratings like these can help communicate the invisible value of your work in certain ways, they are not very effective at communicating the full picture of your company and the unique value you provide to customers.

There has to be a better way…and there is.

The Pearl Way

Pearl’s approach is different from other certifying entities because it is thorough, yet simple. Here are four ways Pearl makes certifying your work easy, reliable, verifiable — and, most importantly, valuable.

1. Hassle-Free Quality Assurance. Let the experts be the experts. There is no substitute for a well-qualified contractor who is dedicated to delivering long-term customer value. Pearl’s three cornerstones of quality and approach to certification are based on accountability, not on burdensome inspections or tedious processes.

2. Sales-Friendly Approach. Your sales team has enough to do. Explaining programs can complicate the sales message and risk losing the deal. And collecting additional data can limit the number of sales visits your team can make each week. Pearl provides powerful marketing tools designed to help your team quickly and easily leverage Pearl to move the sales conversation forward when it makes sense — and there is no requirement to collect any data during the sales process.

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3. Streamlined Data Entry. After a project is completed, Pearl certifies the details of the installation feature(s). Upon enrollment, Pearl’s success team identifies the best approach to receive certifiable data based on each contractor’s business processes and objectives. Some contractors opt for Pearl’s easy-to-use web portal, which can take as little as 2 to 5 minutes per project to complete. But most of Pearl’s contractors opt for API integration or CRM-specific solutions like Salesforce and ServiceTitan that make data entry completely hassle-free. No forms. No checklists. No reporting. Zero administrative burdens.

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4. Automatic Customer Engagement Opportunities. Every Pearl Certification comes with free access to Green Door, Pearl’s unique app created specifically for certified homeowners. With Green Door, homeowners can easily access their Pearl Certification Report, learn how to continue improving their home’s performance, and so much more. The Pearl Contractor’s information is always accessible in the homeowner’s Green Door account, making it easy for your customers to reconnect with you for future work. The app even has tools and features that encourage homeowners to get back in touch. From custom recommended improvements to maintenance tasks and reminders, Green Door keeps your work—and your business—front and center for homeowners.

But don’t just take our word for it. See what Pearl Contractors are saying about what it’s like to work with us.

“Pearl has been invaluable for our salespeople because it helps them respond to homeowners’ objections with confidence.”

Jay Best Green Team LI
WATCH NOW

Greg Wells, Williams Comfort Air | Pearl Certified Contractor Testimonial

In this testimonial video, Greg Wells of Williams Comfort Air talks about the significant impact Pearl has on their business. He shares how his team has successfully integrated Pearl into their sales and business processes to maximize the benefits that Pearl's elite Contractor Network provides—both for their customers and ultimately their bottom line.

Watch Now

Join the Pearl Network.

Only Pearl Network Contractors are authorized to offer Pearl Certification — and only contractors who have demonstrated exceptional quality and service are accepted into the network. Call 1.844.PEARLØØ or complete the form to learn how joining the Pearl Network can drive leads, close more opportunities, and set you apart from the competition.

Pearl proudly works in partnership with
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Pearl Certification is transforming the housing market. We’re making a visible difference nationwide for homeowners and the businesses that serve them.