Selling to existing customers can be 14 TIMES more profitable than selling to a new customer, and increasing customer retention by a mere 5% can increase profits by an incredible 25% to 95%! So how do you leverage your relationship with existing customers? Step one is staying in contact with them.
Pearl Network Contractors enjoy the added advantage of communicating with past customers through Pearl’s free Green Door app. Homeowners are already in the app planning how to improve their home’s efficiency and earn points toward a Pearl Certification, so talk to them where they already are.
Pearl Network Contractors can set up Maintenance Reminders in Green Door to alert past customers that their system is ready for its annual or biannual inspection. Your customer will receive an in-app notification, as well as an email reminder that includes your contact information. Now, your Maintenance Reminders will appear in the homeowner’s Contractor Tasks tab, separate from the homeowner’s My Tasks tab for improved organization and user experience.
“Servicing your current customers’ maintenance needs not only makes financial sense, but it is also key to providing exceptional customer service,” says Derek Estes, Vice President of Pearl’s Contractor Division. “Your customer may not realize her air conditioner’s evaporator coil requires cleaning or he may not realize his PV system’s microinverter is not functioning properly. Your ongoing customer support is paramount to earning satisfied customers and consequently, invaluable praise of your company to the customer’s family and friends.”
Homeowners also receive the benefit of earning points toward a Pearl Certification by keeping up on maintenance tasks. Pearl rewards homeowners for maintaining the proper functioning of their homes, which is crucial to maximizing energy efficiency.
Contact your Pearl Success team to inquire about setting up Maintenance Reminders in Green Door for your current customers. Or complete the below form to learn more about joining the Pearl Network and gaining the powerful capability to remind your customers to schedule maintenance appointments through Green Door.
Only Pearl Network Contractors are authorized to offer Pearl Certification — and only contractors who have demonstrated exceptional quality and service are accepted into the network. Call 1.844.PEARLØØ or complete the form to learn how joining the Pearl Network can drive leads, close more opportunities, and set you apart from the competition.
Pearl Certification is transforming the housing market. We’re making a visible difference nationwide for homeowners and the businesses that serve them.