Skip to main content
Press Enter

Let's discuss a study of Pearl Certified homes that are marketed effectively by listing agents see an average 5.15% premium. This study provides a resource for stakeholders in the high-performance home market regarding the value of high-performance features. Conducted by a team of real estate appraisers, the study examined 26 Pearl-certified homes sold in the Charlottesville, Va., metropolitan area between 2019 and 2021.

Continuing Education Units (CEUS) 1 hour in

  • Green Business Certification Inc. (GBCI)
  • Building Performance Institute (BPI) NonWholeHouse
  • Submitted for American Institute of Architects - AIA (LU)
  • Certified Green Professional (NARI & CGP)
  • Certified GreenHome Professional (CGHP)
  • AIBD
  • State Architect / Builder License may be applicable

Lessons Learned

  1. Understand the appraisal process for high performance homes opportunities.
  2. Review the appraisal process for high performance homes challenges.
  3. Discuss studies done on appraisals and what they mean for better homes.
  4. Know where to go to get more information on better appraisals.


Casey Murphy

Casey is SVP of Business Incubation at Pearl National Home Certification, a software services company establishing a national standard for verifying and certifying the energy and performance assets of homes to increase property value and improve outcomes for real estate agents and their clients. Pearl is a National Association of REALTORS 2017 REach Technology Accelerator company and an ENERGY STAR Partner.

Betsy Hughes, SRA, AI-RRA

Betsy Hughes launched BK Appraisal Services in September 2006 after working for another appraisal firm. Prior to her time in the real estate industry, she processed home equity loans for a local Credit Union and held numerous management positions in finance for over twenty years. Betsy’s extensive experience in this space has given her a deep understanding of all sides of a real estate transaction, from the borrower to the lender to the appraiser.


Pearl Certification is transforming the housing market. We’re making a visible difference nationwide for homeowners and the businesses that serve them.