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Two contractors and a marketing guy walk into a bar…but seriously, join us for a conversation about ventilation, viruses and marketing. Are your customers asking you about the latest new IAQ product? How are you helping your customers find the right solutions to address their health and IAQ needs? Elena Chrimat of Ideal Energy in Arizona, Kevin Brenner of Healthy Homes in New York, and Peter Troast of Energy Circle (in Maine, if you must know) will discuss what products and services homeowners are searching for, what they find, and how to provide them with what they need. They’ll talk about bridging the gap between shiny products and whole house ventilation. They’ll also discuss the importance of finding the balance of educating the homeowner without making promises they can’t keep about air quality and the health of the home.


Peter Troast, Founder and CEO @Energy Circle

Peter Troast is the Founder and CEO of Energy Circle, and one of the country’s foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He is a long time advocate of the healthy homes business focus for the HVAC and home performance sectors.

Kevin Brenner, President and Founder @Healthy Home Energy & Consulting

Kevin Brenner is the president and founder of Healthy Home Energy & Consulting Westchester County. As you can tell by the name, Healthy Home specializes in Indoor Air Quality and Home Performance improvements. Kevin talks the talk and walks the walk living in state-of-the-art, net-zero-energy home in Bedford, NY and working in a net-zero office in building in Somers, NY.

Elena Chrimat, Co-founder @Ideal Energy

Elena co-founded Ideal Energy in 2009 and is a pioneer in Arizona’s home performance industry. She has at some point in her career worked in all aspects of her business, including doing energy audits and working construction, but is now overseeing all operations and development. She is also one of the founding board members of the Building Performance Association, a National industry association dedicated to advancing existing residential building energy efficiency and is on the front lines of advocating for the continuation of the utilities’ energy efficiency programs. Elena graduated from Arizona State University and holds a degree in Design Management. She has also been a BPI Certified Building Analyst Professional since 2009 and her company was the first Pearl Certified Contractor in Arizona.

Sponsored by BPA

The Building Performance Association is a membership-driven 501(c)6 industry association dedicated to advancing the home and building performance industry. Built upon three decades of experience, the Association is well-positioned to provide industry support through key areas including advocacy, education, programs, networking, publications, and community. We represent almost 10,000 members who work to deliver improved energy efficiency, health, safety, and environmental performance to people in their homes across the United States and Canada. Learn More


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