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A while back, we decided Pearl Certification needed a re-imagined, re-structured and re-designed website to drive brand recognition and boost search visibility. The ultimate goal was to make sure that our key audiences of Homeowners, Homebuyers, Real Estate Pros, Contractors, and Builders all have easy access and clear journey paths that speak to their individual needs and objectives when visiting

To help boost our content and deliver the right message, at the right time, for each specific Pearl audience, we teamed up with The Shelton Group.

Shelton Group is a team of communicators with a heart for the world and a head for business. They’ve been in energy and sustainability marketing for more than 20 years and industry peers of Pearl for over a decade. They were a trusted source as Pearl navigated the reworking of our digital footprint — the words we use to communicate our dedication to transforming the nation’s housing market for good.

We also teamed up with Motum B2B to imagine and build the new Pearl website, keeping each Pearl audience's unique journey in mind.

From apps to comprehensive business tools and entire websites, Motum does it all. And for Pearl, their generous flexibility, hand-tailored creativity, with a stringent commitment to accessibility and security was key as we conceptualized and worked together to produce Pearl’s new digital home.

Built in Craft CMS, this multi-site space is more than just a path for Pearl’s many audiences to learn about home-performance, commit to enhancing their own brands, or sell energy efficient homes faster and for more money. Pearl’s new website also features our reimagined brand, showcasing a brighter and glossier color-scheme, diverse professional photography, real customer testimonials, and easy-to-follow calls to action.

We are excited and proud to welcome you to our new website. Please take a tour and feel free to send us your feedback.


Pearl Certification is transforming the housing market. We’re making a visible difference nationwide for homeowners and the businesses that serve them.